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Senior Vice President, Corporate Communications
Burson-Marsteller
New York, NY, United States
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Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organizations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.
Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More.
The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm more than 60 years ago have not changed. Burson-Marsteller, Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.
Senior Vice President, Executive Visibility, Corporate Practice, New York
We are looking for a public relations professional to lead a large client account (a beverage company) by leading corporate communications, and driving corporate reputation, executive visibility, thought leadership, corporate social responsibility, and crisis strategies. We are looking for a strong client leader who can run a work stream, and lead/motivate a team. B2B experience and experience in the food and bevarage space is a plus.
Responsibilities include:
• Cultivate relationships with clients, leading meetings and presenting in front of senior executives
• Recommend and implement employee visibility programs and initiatives, along with thought leadership campaigns to drive business results
• Advise leadership on effectively leading change during transformation and assist in the development of key messages and materials
• Develop complete communication plans for the client, participating in new business development, and supporting organizational initiatives
• Act as primary resource for issues-oriented writing and executive level commentary.
• Identify and pursue business opportunities with existing clients, leading creative brainstorms and offering non-traditional ideas to address client opportunities
Burson-Marsteller's Corporate and Financial Communications Practice offers strategic counsel and execution that is aligned with our client’s business objectives. We deliver expert guidance and implementation support on critical communications issues. Whether the goal is to build awareness and buy-in around a new corporate vision, guide a CEO through the first 100 days of leadership, or design a strategy to reach local constituencies and national influencers, Burson-Marsteller's Corporate Practice develops solutions that sustain corporate value and drive business results.
Required
• Minimum of 10 years of previous public relations work experience with a focus on executive visibility and thought leadership programs and initiatives
• B2B and professional services experience
• Advanced writing skills, ability to write for senior level management and audiences, and proficiency in editing and composition
• Ability to supervise and motivate account staff, and creative problem-solving skills
• Ability to develop and deliver presentations and produce program outlines for creative brainstorms
• Strong strategic-thinking skills, and the ability to handle and manage stressful situations
• Ability to develop and present new business pitches, and strong project-management skills
• Willingness to roll-up sleeves and get things done attitude
• Ability to travel onsite as needed
• Bachelor's degree
Preferred
• Previous experience in a public relations agency
• Corporate Reputation experience a plus
• Writing and editorial services skills; familiarity with message and content development
• Knowledge of PowerPoint with the ability to produce brand compliant decks and other materials including design of charts, schematics, etc.
• Proactive with positive attitude
• Experience managing a budget
What we offer
You will find a collegiate and collaborative environment at Burson-Marsteller. We fill our offices with diverse and talented individuals who are happy to come to work each day and are driven to deliver innovative solutions to our celebrated client roster. We offer an unmatched depth and breadth of capabilities and industry strengths, matched by cutting edge tools to include our unique evidenced based communications approach. By leading the industry in thought and innovation, we create value for our shareholders and exciting new growth opportunities for our people and our company.