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Director, Trading Desk (Programmatic)
Mindshare
New York, NY, United States
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Job Description
Company Overview:
If you value speed, provocation, and teamwork, then you belong in Groupm’s programmatic buying team. We’ll encourage you to challenge the status-quo, knock down barriers, create innovative solutions, drive market creation and push the boundaries of what’s possible, every single day. Servicing the most prestigious agencies spanning the globe we make media a competitive advantage for our clients.
As the first bespoke programmatic trading solution for advertisers and the largest transparent and disclosed self-service programmatic operation we have lead the industry and we believe that all brand marketing begins and ends in media. Through media, we make our clients nimble, creative, and culturally relevant. We harness data-driven insights and turn them into real-time media investment decisions.
GroupM is the largest global media investment management company that serves as the parent company to WPP media agencies including Mindshare, MAXUS, Mediacom, MEC, MSix, Metavision and Essence.
Overview
The Director is the account-level programmatic team leader offering an innovative problem solver the opportunity to gain high profile exposure and experience with premiere global brands in a fast paced exciting and driven environment. The Director works with the practice lead as well as senior department leads to guide and direct the programmatic buying team including associate directors, managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices including video, mobile, social, display and native advertising. A senior role in the department, the Director helps lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. Team leadership responsibilities, advanced training, education and mentor programs and exposure to leading edge tech platforms and engaged clients provide the foundation for an exciting stepping stone into a digital media career within the most prestigious agency portfolio in the world.
In addition to team leadership, the Director contributes to practice-level thought leadership with responsibility for higher-level programmatic deliverables including SWOTs, QBRs, POVs as well as account-level programmatic roadmaps. The Director is accountable for day to day programmatic services on an account level including internal and external communications with agency and publisher teams. The Director mentors the team in developing audience based programmatic recommendations routinely presenting to internal stakeholders and clients. The Director oversees Associate Directors and Managers who are responsible for buying operations that include setup, budget management and campaign optimizations to ensure client KPIs are achieved. The Director helps provide training and motivates/manages and removes roadblocks for team members.
In addition to daily account level campaign management responsibilities Directors also provide team leadership to Subject Matter Expert teams that continually evaluate and assess landscape developments and technological advancements across areas of interest including channel development, cross-device, data, programmatic creative and technology (not limited to but including DMPs, DSPs, & SSPs), and industry trends to create deeper expertise and to inform internal and client stakeholders.
Responsibilities:
• Provide programmatic leadership to Associate Directors, Managers, and junior staff
• Prepare and present client facing communications and internal communications with key stakeholders
• Lead the development of and presentation of detailed programmatic recommendations
• Collaborate with data science and analytics team to develop measurement plans for tactical recos
• Continuously improve and expand knowledge base improve PBU offerings
• Assist practice lead with new business opportunities and pitches
• Lead programmatic collaboration with senior internal and external stakeholders spanning Client leadership, Digital Investment, Strategy & Planning, and Analytics as well clients and vendor partners
• Lead account-level programmatic roadmap creation in coordination with data science
• Develop close working relationship with client and agency brand teams to drive their understanding of programmatic, it advantages and our capabilities in order to grow adoption of programmatic as part of a holistic measurement plan that aligns optimizable media KPIs with brand business KPIs
• Develop, apply and share best practices for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting
• Help lead overall development of desk level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media)
• Provide ongoing POVs on marketplace and leading technology to both internal Agency/Groupm community as well as externally.
Systems & Tools:
• Microsoft Office (Excel, Word, PowerPoint)
• Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and 3rd party data providers is required
• Media Tools and Donovan Data Systems is a plus but not required
• Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR)
• Experience with ad serving solutions, tag management and operations a strong plus
• Familiarity with MMM, DMM or attribution modeling is a plus but not required
• Experience with HTML and Tableau is a plus
Qualifications:
• Bachelor’s degree with a minimum of 5 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
• Candidates should be knowledgeable in audience buying
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills, including math proficiency