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Vice President Social Media Strategist
Porter Novelli
New York, NY, United States
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We are seeking a dynamic and motivated Vice President, Social Media Strategist to help lead a social team across integrated marketing functions on behalf of a major Healthcare client. The role is responsible for developing and overseeing the execution of strategic social media and digital initiatives, including the development of campaigns and content creation.
An ideal candidate will have deep experience in the social and digital space in the Healthcare industry and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.
The VP, Social Media Strategist is responsible for development, management and execution of client social media programs. Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.
We are looking for someone who is collaborative and willing to work on teams to do bold new things – someone who wants the challenge of solving client problems within the highly regulated healthcare industry, even as social media paradigms and practices evolve and shift.
Roles And Responsibilities
• Serve as a senior social strategy contact for a major healthcare client
• Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives/goals
• Collaborate with agency partners to develop and implement integrated media strategy, media planning and program execution
• Lead development of social media management standards, policies and rules of engagement for social channels
• Define KPIs and implement measurement, analytics and reporting methods to gauge success, providing key data and analysis of digital/social media campaigns to clients as well as internal account and management staff;
• Develop and track against client scopes of work
• Assess social and digital technological innovations to find ways to further current client offerings
Basic Qualifications
• Have 7+ years of experience within healthcare industry (client-side), or a digital advertising and/or digital PR agency, with preference for experience managing social media platforms or communities (or commensurate experience)
• Experience working with complex HIPAA and FDA regulated issues a must
• Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation.
• Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.
• Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
• Have exceptional creative and business writing skill
• Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
• Understand the paid media environment and how it applies to a holistic social media strategy
• Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment