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VP, Strategy Director
Critical Mass
New York, NY, United States
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We are an experience design agency with a relentless focus on the customer.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our design process. By creating customer experiences that are simple, valuable, entertaining, and convenient, we deliver measurable results for some of the world’s most admired brands.
Today we’re 950 people in 11 offices on 4 continents.
We love diverse points of view, open minds, and people who are passionate, driven, and real. And we love all things digital, too.
VICE PRESIDENT, STRATEGY DIRECTOR
The VP, Strategy Director provides important strategic leadership and guidance. As the most senior Strategy representative, the VP Strategy Director is responsible for the overall quality of Strategy work on all projects and accounts in the business unit. The VP, Strategy Director is also expected to perform strategy functions on more complicated and challenging projects. and must gain an intimate understanding of the client, their competitors and key industry trends. They must also effectively communicate their findings to creative and technical members of their teams.
Their most important contribution is insights – about the client’s business, their competitors, and their customers. This multi-disciplinary position requires working knowledge of business analysis, qualitative consumer research, web analytics and information architecture. Candidates must demonstrate in-depth knowledge and experience in at least two of these disciplines and good working knowledge in the balance.
Responsibilities:
• Ensure overall quality of Strategy work on all projects and accounts in all disciplines.
• Collaborate with the program director and the managing director to ensure that: the business unit has a suitable number of strategists and analysts with appropriate skills, the accounts understand the role of Strategy staff and exploit their skills appropriately and strategy staff are engaged in the right work at the right time
• Provide support with special projects and initiatives within the Strategy group
• Provide guidance and insight about Strategy practices to colleagues in departments and business units
• Ensure through collaboration with team members and other Strategy Directors that core processes and deliverables are effective in delivering strategic guidance.
• Work with our clients to identify business problems and challenges
• Become an authority on the client’s business sector
• Define and document requirements through business analysis, qualitative consumer research, and web analytics
• Recommend, plan, coordinate and/or execute pertinent research, analysis activities:
• Sector, industry and competitive analyses
• Competitive benchmarking studies
• Qualitative, consumer research (ie. usability testing, focus groups, field study)
• Requirements gathering sessions and stakeholder interviews
• Multi-Year digital roadmaps
• POV’s and thought leadership pieces
• Team management and oversight on all strategic and UX work
• New business pitches
• Creative Briefs
• Organic growth projects
• Synthesize and communicate the results of research to clients and project teams
• Provide insight and perspective on the client’s strategic direction
• Collaborate with the team on overall strategy development
• Define measurement strategies to support ongoing strategy development and site or program optimization
• Demonstrate the value of integrating Strategy services and activities into all client engagements
• Provide thought leadership to colleagues and projects in a range of subjects that may include
• Requirements gathering
• Consumer research and insight
• Site measurement
• Marketing and strategic planning
Requirements:
• Post-secondary degree in Business, Marketing, Economics, Computer Science, Human Computer Interface or related subjects preferred.
• 10+ years in digital user experience strategy within a digital agency or pure play user experience company
• 10+ Years Experience in Campaign / Comms Planning
• Leadership experience with larger teams
• 10+ Years Experience working directly with clients
• Facilitation Expertise
• Experience designing Personas, Customer Journeys
• Has experience driving and winning new business pitches
• Understands content strategy, marketing and distribution
• Understands social ecosystem and can design for it
• Understands how to grow current clients organically
• Passion for digital and up to date on technology and trends
• Experience in developing proposals and presentations for clients
• Demonstrated ability to communicate complex subject matter, either verbally or in written form
• Demonstrated ability in the marketing research and sciences areas, to establish and analyze complex research studies
• Teamwork and collaboration-oriented
• Detail and results oriented
• Flexible and able to multi-task
• Commitment to learning