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Associate Director/Social Associate Director
OMD
Chicago, IL, United States
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Description
An Associate Director within the OMD Word team is responsible for driving social strategy and planning forward on behalf of our clients. They are both a key partner to our agency account teams and trusted advisor and resident social expert to our clients. They will be closely aligned with the client teams they work alongside and will collaborate on developing integrated plans that include social media.
So, What’s OMD Word? OMD’s social consultancy is our award-winning, fast-growing, most-dynamic department in the agency. It is part of our constellation of “specialty innovation groups” that are dedicated to high-demand media categories (others include Mobile and Gaming). We realized three years ago that as owner of our clients’ number one expenditure – media – OMD was uniquely positioned to leverage and direct the impact of social thinking. OMD Word was thus born to amplify the business impact of our clients’ entire marketplace presence.
What Exactly Does That Mean? It means OMD Word plays four vital roles, as follows:
• Social Quarterback: Most of our clients have multiple “social” agencies, in addition to the social roles OMD plays for them. OMD Word coordinates them all –creative, community management, social-marketplace buying, analytics, you name it.
• Social Strategist: Unlike at other agencies, OMD Word is aligned with our account teams, not our Digital teams. That gets us upstream in the process, allowing us to amplify all our clients’ media.
• Social Educator: Our Digital and Traditional “Marketplace” teams choose publishers and execute campaigns. It’s Word’s responsibility to educate these teams so they do both flawlessly.
• Social Merchandizer: Word gets the word out: in pitches, via press, and in the form of fancy awards statuettes.
Got It. So What’s My Job? As an Associate Director, you embody the best of OMD Word. Specifically:
• Team leader that manages account staff
• Act as most senior social strategic mind on dedicated account
• Collaborate closely with creative agency partner to seamlessly plan social content + media
• Meet with clients to understand how to move their business forward with social media
• Develop strategies, campaigns + tactics that achieve marketing objectives
• Become integral and invaluable member of the client teams
• Deliver exceptional work product and organically grow account revenue
• Analyze social listening data and other 3rd party research
• Write POVs, Whitepapers and Trend Reports
• Contribute to agency new business pitches
Sounds Awesome. Do I have What it Takes? If our recruiting folks are any good, you should! But just in case, here’s what we’re looking for:
• Expertise in social strategy (duh)
• 7 – 8 years of digital or social media experience
• Understanding and hands-on experience with social listening tools
• Ability to persuasively present and defend plans and strategic recommendations
• Strong project management skills
• Strong publisher management and relationship building skills
• Ability to collaborate within a multi-agency team and define the role of social to internal and external stakeholders
• Experience working in a media agency or developing digital media plans is beneficial, but not required
• We only hire nice people
What Does Success Look Like? As with any of our specialty groups, the name of the game is growth. Each of the items below was chosen for its ability to ultimately increase the headcount, revenue and profitability of OMD Word:
• Happy clients, Happy account teams
• Quality work product
• Client revenue growth + service expansion
• Demonstrated success in continuing to hone and improve skill set