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Vice President, Media Relations
Weber Shandwick
New York, NY, United States
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Vice President, Media Relations (Generalist, Corporate/Technology experience)
Description
Weber Shandwick New York is seeking a Vice President to join its Integrated Media capability and work on one of its biggest accounts that spans mainly across Technology and Corporate and sometimes touches on Consumer. The ideal candidate will have agency and some corporate/technology experience.
PRIMARY RESPONSIBILITIES:
• Develop overarching and tactical earned media strategies for account, including campaign activations, executive visibility, thought leadership and ongoing efforts
• Generate long-term plans and program recommendations for clients and oversee and play active part in execution
• Help generate creative and integrated ideas and opportunities, as part of planning
• Maintain daily client contact for all media executions
• Actively participate in an integrated agency team, as a PR representative with a focus on media results
• Develop KPI measurement strategy for campaigns and deliver on them
• Experience in placing technology, corporate/marketing brand and executive leadership stories
• Ability to multitask on a fast-paced account, providing one-off media POVs to clients’ in a timely manner
• Account for quality control and review of client correspondence, proposals, press materials, messaging Q&As, etc.
• Lead media account team through activations, and develop jr. media talent on the team
• Attend account reviews and staff meetings - provide ongoing communications and feedback
• Participate in team staffing activities, including reviewing resumes and interviewing candidates
• Assist to with the leadership of of the agency media team by developing jr. media talent and providing strategic inputs across the group and accounts
Qualifications
Basic Qualifications:
• 8+ years public relations experience focusing on media relations in corporate/technology
• Bachelors Degree
• PR agency experience
Additional Qualifications:
• Proven media relations skills, including developing strategy, building and maintaining media relationships and pitching and landing stories
• Experience leading large scale, integrated activations and campaigns
• Strong writer – ability to craft messages and story narratives for both trade and consumer audiences
• Strong managerial skills – ability to manage and prioritize multiple work streams and staff
• Proven experience working within an IAT
• Strong presentation skills
• Must be proactive and flexible, a team player able to work in a fluid environment with changing priorities
• Proven skill in client strategy and team leadership
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 78 cities across 34 countries and operations extending to 126 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, The Holmes Report’s Global Agency of the Year in 2014 and 2015 and PRWeek’s 2015 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009.
Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.