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SVP, Management Director
FCB Worldwide
New York, NY, United States
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SVP, Management Director- DTC
Description
SUMMARY:
The SVP, Management Director (SVP-MD) is responsible for the overall management of assigned account or line of business. The SVP-MD represents the Agency’s senior management on a day-to-day basis with the Client and within the Agency. The SVP-MD’s role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.
ESSENTIAL FUNCTIONS:
• Client Management – leadership in new business pitches, exceptional presentation skills, advanced persuasive communication skills; demonstrated ability to grow current business, always looking for the next opportunity
• Leadership – strong focus on managing labor, manages needs of team members to maximize learning and productivity while minimizing turnover; is viewed by teams as a strong leader
• Decision Making – consistently make decisions by focusing on what’s right for the agency; demonstrates maturity, ethics, integrity and fiscal responsibility; generates original ideas
JOB DUTIES AND RESPONSIBILITIES:
• On average, oversees client business with revenue(s) of up to $10MM
• Lead the team (or multiple teams) on strategic/business development and tactical implementation
• Develop and maintain strong client relations with all levels of client management as appropriate
• Lead new business pitches
• Identify and resolves client conflicts quickly and efficiently
• Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period)
• Identify and cultivate new business opportunities for agency
• Possess an intimate knowledge of the category markets to which their brands belong
• Thoroughly understand the brands, their strategic/relevant histories, and performance
• Appropriately interpret market research data
• Analyze and extract pertinent findings/issues from all available marketing data
• Ensure that all agency efforts and creative campaigns are in the best interest of building the brand
• Thoroughly understand the brand positioning and the long-term brand vision
• Ensure all strategies, creative, and tactics developed support the brand positioning
• Coordinate and prioritize activities among accounts
• Set overall goals and timing
• Train, develop, and appropriately delegate to account team
• Encourage and provide growth and development to team members
• Lead creative and account teams in the development of breakthrough creative
• Develop and manage staffing plan to ensure appropriate resource allocation and utilization
• Conducts performance reviews on staff
• Provides accurate and realistic forecasts for the group
• Routinely monitors financial performance of accounts to maximize income generation
• Oversee contract development and overall budget development and approval
• Liaise with internal senior managers and all internal groups to ensure optimal client satisfaction, business development, and income potential
• Perform other related duties as required and assigned by supervisor
For U.S. Job Seekers
It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
Qualifications
REQUIREMENTS:
• Bachelor’s degree in marketing, advertising, communications or related field
• 15-20 years relevant industry experience
• Specific category experience will likely be required
• Previous experience supervising a group