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Associate Strategy Director, Social
Critical Mass
Chicago, IL, United States
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We are an experience design agency with a relentless focus on the customer.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our design process. By creating customer experiences that are simple, valuable, entertaining, and convenient, we deliver measurable results for some of the world’s most admired brands.
Today we’re 950 people in 11 offices on 4 continents.
We love diverse points of view, open minds, and people who are passionate, driven, and real. And we love all things digital, too.
Associate Strategy Director (Social)
Zócalo Group, A Division of Critical Mass, is looking for a dynamic Associate Strategy Director, Social. This individual will work closely with our integrated agency team to influence and augment the social channel and content strategy for an industry-leading brand. We are looking for a strategic leader, critical thinker and insight and channel expert who can help to develop compelling, cutting-edge digital and social programs.
Responsibilities:
• Lead the creation of the social marketing communication strategy
• Employ deep knowledge of social platforms/units and media strategy to drive the creative approach
• Drive the creative strategy experience on large-scale social activations
• Analyze a range of information in great detail, including demographics, socio-economics and the market for the client's product
• Ability to sift through much data to identify and bring to life unique insights that ground strategy and creative planning
• Lead cross-functional team to analyze and recommend best channels to meet agreed-upon objectives
• Partner with the creative and account directors to develop creative briefs and ensure that the creative work fits the brand and is strategically focused
• Provide comprehensive strategic counsel to the client through a deep understanding of the digital/social space, their customers and competitive landscape
• Understand and leverage research from in-house or outside organizations to inform digital, social and content strategies
• Build, lead, and develop an engaged junior team
Qualifications:
• 6-7 years of strategic planning experience in marketing and communications with strong social focus; several years of agency experience is required
• Consumer experience required, retail/restaurant experience preferred
• At least 2 years of experience managing a team is preferred
• Bachelor’s degree in communications, public relations, marketing or related field; advanced degree preferred
• Experience with using social media to drive brand awareness, engagement, and traffic to a website/social media pages in relation to broader media mix
• Adept at explaining and applying social and digital concepts to clients - and then implementing them successfully
• Solid grasp of social, digital, word-of-mouth marketing and online analytics
• Ability to translate digital and social trends, technologies and metrics into succinct, compelling, conversational language for a variety of audiences