This job has expired, please see additional jobs below
Director, Performance Analytics
Initiative
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
Associate Director or Director, Performance Analytics
Mediabrands Data & Technology
POSITION SUMMARY
The Director or Associate Director, Performance Analytics will manage a large scale marketing mix engagement with an automotive manufacturer in the Detroit area. The position is based in Chicago with modest travel activity to northern suburbs of Detroit. A successful candidate has an entrepreneurial spirit, can engage clients in economic insights, and can drive strategic thinking into client marketing solutions.
We drive a new system of working that puts data, analytics, and technology at the core of every media planning decision. You will be engaged throughout all studies in overseeing data collection, determining analytical approach, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. This position is critical in hands-on delivery of studies and provision of actionable insights and recommendations in order to drive high client satisfaction.
The position reports to the VP, Performance Analytics and is expected to lead a team of four direct reports in both Chicago and Manila. Will act as a key interface for clients and will work closely with Account Management and UM Research teams to ensure projects are aligned to client business goals and strategy.
ESSENTIAL FUNCTIONS
• Data Extraction, Transformation & Loading
• Data Quality & Hygiene
• Cross Channel Response Analytics & Media Plan Optimization
• In Channel Response Attribution Analytics & Investment Plan Optimization
• Holistic business performance reporting & dashboarding
• Team and people management
QUALIFICATIONS
7+ (Associate Director) or 10+ years in Marketing Analytics
• Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
• Advanced critical thinking skills in using data and analysis to develop logic-driven insights
• Strong project management skills and the ability to simultaneously lead multiple project streams
• Strong background and hands on experience in statistical analysis, particularly marketing mix modeling and numerical optimizations on a wide range of data sources (sales, brand equity, search interest, website visits, social media)
• Fluency in data management, statistical and optimization languages, ideally R/SQL/PYTHON/GAMS
• Experience with Tableau or any other dashboarding & data visualization tool is desirable
• Firm grasp of media metrics in both digital and traditional: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.)
• Experience with the following industry tools: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. Nielsen Polk, JD Powers), Media Consumption (e.g. Nielsen, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DCM, Sizmek) & Site Served, Website Analytics (e.g. Omniture Site Catalyst or Google 360)
• Experience working with off-shore hub teams ideal
SKILL QUALIFICATIONS:
• Curiosity
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical solutions design, especially in a dynamic technology and data environment
• Expertise with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, market mix and ROI measurement, data visualization, simulation and optimization.
• Strong understanding of the US data and ad tech ecosystem essential, with a focus on Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), and Statistics (Correlations, sample sizing, t-value VIF etc.).
• Demonstrated success in helping clients take concrete action based on analytics and data
• Demonstrated success in managing analytical, commercial, and emotional elements of a client relationship
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
Travel: Less than 20%; candidate must be open to travel as needed to Birmingham and Auburn Hills, MI
About Us
Mediabrands Data & Technology believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. We are a global media network and operate in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, Merck, ALDI, CVS Health, ExxonMobil, BMW and Sony.