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Director, Experience Planner
Rapp Collins Worldwide
Irving, TX, United States
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INDIVIDUALS WANTED:
OUR WHOLE JOB IS TO CONVINCE ONE PERSON To click that button. To watch that film. To buy that thing. That’s why we must get the most motivating message in front of them, at the most appropriate time. Good thing that our data analysts know who that person is. Our strategists understand what they want. And our creative, tech and media people know how to get it to them. Everything we do is fiercely individual. And we are always looking for fierce individuals. Sound like you?
RAPP is proud to employ over 1000 talented people across US, Brazil, UK, France, Germany, Singapore and Dubai and we actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision.
RAPP is part of the global network Omnicom and is part of the DAS Group of Companies.
YOUR ROLE:
The Director, Experience Planning leverages a data-informed, holistic view of the client’s business, category dynamics, cultural intelligence and human behavior across the ecosystem to drive progressive creative solutions that deliver incremental value for brands and the people they serve. This position sets the strategic agenda, helps elevate department competencies, and advances the growth of the strategy team under their stewardship. The Director, Experience Strategy partners closely with Analytics, Data Science, Creative, Business Leadership. Technology, and User Experience teams to design industry-leading solutions that end-users welcome in their lives.
YOUR RESPONSIBILITIES
• Partner with Business Leadership to crystallize desired business outcomes, identifying challenges and opportunities to sharpen team understanding of the solutions needed to deliver commercial value.
• Oversee and finesse the strategic outputs that underpin creative solutions and in-market program effectiveness.
• Deepen team understanding of what matters to people and how to calibrate the brand to the changing cultural landscape.
• Lead research into human behavior across the journey and design connected experiences that focus precisely on the moments that matter between people and brands,
• Define the touch points, relationship between touch points, content, timing / frequency / cadence and other rules surrounding push and pull contact with people across the ecosystem.
• Collaborate with Analysts and Data Scientists to understand target behaviors, program performance, and areas for ongoing optimization.
• Collaborate with Creatives, Technologists and User Experience teams to ensure innovation springs from a deep knowledge of industry best practice, human empathy, and a hunger for what might be possible across the media and technology landscape.
• Recruit, review and develop direct reports, providing for their professional growth and ensuring high levels of engagement.
• Contribute to organic growth initiatives and new business opportunities.
• Help conceive and codify new planning frameworks and scalable methodologies to evolve the discipline and elevate the agency product.
• Develop think-pieces that push the industry forward, participate in conferences, and run internal learning forums.
SKILLS and EXPERIENCE
• 8-10 years agency experience.
• Strong ability to architect brand strategies and creative solutions from inception to in-market
• Advanced experience conceiving omni-channel communications plans; equally capable across digital / interactive media, direct, and traditional environments.
• Strong ability to surface human insights and inspire highly effective, lateral solutions.
• High competency when using analytical and research data to inspire and inform solution design
• History of success writing and presenting to senior marketing leaders
• Highly creative thinker and problem-solver.
EDUCATION AND OTHER REQUIREMENTS
• Bachelor’s or higher degree in the behavioral / social sciences, arts, media, marketing or related fields.
• Ability to lean into the changing media and technology landscape, and desire to be part of a team that is designing solutions on the leading edge.
• Automotive, subscription services, toys, entertainment, or financial experience a plus.