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Vice President, Group Account Director
Rapp Collins Worldwide
San Francisco, CA, United States
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WHO WE ARE:
At RAPP, with unrivaled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted and customers are in control which is why we put people and their preferences at the heart of the brand experience through the discipline of CMR – Consumer-Managed Relationships. We create marketing that matters and RAPP’s expertise in data and marketing sciences gives us and our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right – and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
RAPP is proud to employ over 1000 talented people across US, Brazil, UK, France, Germany, Singapore and Dubai and we actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision.
RAPP is part of the global network Omnicom and is part of the DAS Group of Companies.
YOUR ROLE:
You are a true leader that demonstrates passion in all that you do. You’re an entrepreneur, a partner and a driver of growth for your clients’ businesses and RAPP’s. You own the client P&L, client development and overall organic growth for the business. Your focus is on driving our clients’ bsuiness and brand through inspiring, groundbreaking marketing solutions for your clients. You are seen as the overall relationship lead by the client’s leadership.
YOUR RESPONSIBILITIES:
BUSINESS MANAGEMENT
• Passionately defends, grows and manages client(s) with revenue in the $8+ million range.
• Responsible for business leadership and marketing plan content development and for leading the agency through an understanding of client marketing and business context.
• Develops important new methodologies and work practices that improve the agency’s – and clients’ -- performance and profitability.
• Recruits talent that raises the bar on creativity and quality.
• Provides inspiring team training and thoughtful input on career roadmaps.
• Allocates resources creatively, balancing client needs with profitability.
RELATIONSHIP LEADERSHIP
• Ensures the agency operates on a solid foundation by building strong, impenetrable executive client relationships through business and marketing acumen.
• Possesses a superior understanding of clients’ business issues, marketing, industry, competitors, and brands uses these insights to help clients to articulate their needs, and the agency to propose groundbreaking solutions.
• Communicates powerfully, is credible and engenders trust with executive clients.
• Easily builds rapport with others.
• Is constantly attuned to the evolving needs of the client.
• Is trusted to lead on behalf of clients and is viewed as an exceptional leader by agency colleagues.
• Resolves conflict easily and quickly, reducing organization and interpersonal issues.
• Is deeply engaged in development of account team and other department teams.
STRATEGIC DEVELOPMENT
• Lead all marketing aspects of plan development and partner with strategic leadership to create innovative ways to impact client business results in all disciplines.
• Act as your client’s investment manager and treat their budgets as if they are your own, looking for marketing effectiveness and efficiencies at every turn.
• Persuasively drives new client recommendations.
• Sells important work to key accounts and executives.
• Understands the role new media, digital and technology platforms within the clients marketing mix. Inspires clients and agency to new platform solutions.
• Continually inspires teams to generate new ideas and evolve existing programs.
• Constantly consulted by other team members for problem solving and your personal point of view.
SOLUTION DEVELOPMENT & EXECUTION
• Oversees (does not manage) solution and/or campaign development stages to ensure the work meets client expectations and further development opportunities are realized through the process.
• Adds critical insights during major creative concept reviews and provides direction on how to ‘expand’ the brief and solution for further development.
• Attends creative presentations on major campaigns, and plays a major role in selling the work.
• Merchandises the performance of the work through the client organization to provide future development opportunities.
FINANCIAL MANAGEMENT
• Consistently delivers on revenue and margin targets.
• Identifies organic growth opportunities and leads development plans.
• Closely monitors and improves the financial health of account(s)
• Considers all financial implications of business decisions, and chooses solutions that grow the agency’s bottom line.
• Leads with CFO contractual relationships and fee negotiations, and monitors contract compliance.
REQUIRED SKILLS:
• A bachelor’s degree in communications or related field
• 10+ years in a client-facing research role or agency business development
• Familiarity with the digital, mobile and CRM marketing landscape
• Proficient in the use of Microsoft Office and Keynote
• Proven ability to lead heavily staffed accounts, as well as maximize productivity of more skeletal teams
• History of identifying problems or opportunities and taking the lead in solving them
• Skilled at presenting complex and abstract ideas clearly, and with confidence
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.