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Associate Director, Audience Insights
Initiative
San Francisco, CA, United States
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Mediabrands Data & Technology - Associate Director, Audience Insights
Position Summary
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you!
Essential Functions
• Responsible for developing and maintaining media analytics for Cadreon clients across display, search, mobile & social channels. This would include: custom reporting, ad-hoc analysis, dashboard development, advertiser insights and publisher performance scorecards
• Coordinate with Client Services and optimization teams to deliver key insights and insure optimization efforts are executed in a timely and accurate manner
• Develop standardized procedures, benchmarks and analytical framework, participate in modeling of strategic business initiatives around inventory avails, pricing in the RTB and exchange eco-system
• Develop comprehensive performance analysis benchmarks, case studies and presentations with regards to marketplace supply/demand
Qualifications
Work Experience:
• Experience in online media metrics and analysis; specific work with various reporting tools, including web analytics
Skills:
• Comprehensive knowledge of ad networks, exchanges and/or auction marketplaces
• Ability to write basic SQL & Hadoop like queries in databases
• Exposure DSP/Ad servers protocols and reporting (DFA, Atlas, x+1, Turn)
• Exposure to social analytical tools (netbase, radian6, sysomos, simply measured)
• Familiarity with general Tools and packages (Tableau, SPSS, R)
• Ability to apply statistical analysis methods and techniques with the assistance of appropriate software tools
• Proficiency in Excel (advanced features in Excel considered: Macros, complex formulas)
• Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation
• Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable
About Us
Mediabrands Insights brings the power of data to life in marketing. Our unique data assets, deep partnerships, cutting-edge technology, and outstanding talent make us the most complete data-driven consultancy in the media industry. Mediabrands Insights unites the research, ad operations, and analytics teams from media agencies like UM, Initiative, and BPN, bringing together 400 insights professionals globally. We discover knowledge and create business intelligence for our clients. We deliver synthesis to drive execution, not just analysis. Our strategic thinking fuels media planning and buying of our agency partners.