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Associate Media Director
GroupM
New York, NY, United States
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Job Description
Maxus is a global network of local media planning and buying agencies. We are the creativity, data and science behind where advertising appears in the media.
Born in the digital age seven years ago, we are natives of the current marketing ecosystem. This means that the passion, agility, collaboration and entrepreneurialism that shape the digital world are also at the core of Maxus’ culture and spirit.
We believe that marketing is about one thing: growth. At Maxus, we lean into change with a vision to help our clients, our partners and our people grow.
Our agency is designed around the idea, not the media. As a result, we attract interesting people who are constantly curious. People with ‘majors and minors. Not just those with a one-dimensional view of a singular skill. We like diagonal thinkers that can go across, and up & down, all at once.
We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people – this is what we aim for every day.
If you’re ready for an agency that isn’t complacent, thrives in today’s media landscape and loves to push innovation, let’s have a chat.
About the team and/or client
UPS started in 1907 as a Seattle, Washington bike-messenger company and has become the present day, multi-billion-dollar global corporation. Over the past century, UPS has held a singular focus – empowering commerce around the world. They have become the world's largest package delivery company and a leading global provider of specialized transportation and logistics services in more than 200 countries. UPS is now headquartered in Atlanta, Georgia.
UPS hired Maxus in the fall of 2009, to help them shift their brand perception from that of a shipping company to the leading provider of logistics / supply chain management.
The US Maxus team oversees media strategy development in more than ten countries globally as well as being responsible for implementation in the US market.
The Role Objective: The Associate Media Director (AMD) acts as the day-to-day liaison between the client and media community providing leadership, strategic direction and input for media plans. The APD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team needs.
Primary (day-to-day) Responsibilities:
• Assist in developing plan strategy aligned with client business objectives and ensure plans deliver upon the agreed to strategies and approach
• Oversee plan development and execution from inception to completion
◦ Delegate appropriately to team to support plan development and execution
• Utilize comprehensive media knowledge base and synthesize information into ideas
• Present Plan recommendations to client teams
• Oversee plan negotiations and media team activities
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Lead internal meetings with other departments and call on agency resources to strengthen ideas
• Staff supervision, training and development as well as serving as a positive role model with a strong work ethic and vigorously reviewing all work to ensure high quality standard
• Foster a good working relationship across all client teams to facilitate flawless execution of plans
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues/maintain client contact
• Steward relationship with outside agency partners (creative, PR, etc.)
• Begin to understand financial implications of client contracts, plan changes, etc.
Secondary Responsibilities:
• Attend client specific and departmental meetings
• Attend mandatory Agency Training
• Participate in creative brainstorm sessions
• Participate in New Business
• Proactively keep abreast of industry trends and share knowledge with team
Essential Skills, Knowledge and Experience
Skills/Attributes
• Ability to communicate concisely and clearly both orally and in writing
• Self-Starter/Demonstrates Initiative
• Ability to manage multiple projects
• Ability to delegate and oversee Assistant Media Planner, Planner, & Supervisor
• Team player
• Thrives in fast paced environment
Experience
• Minimum 2 years as Media Supervisor
Knowledge
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (MRI, Comscore, etc.)
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
Desirable
• Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc
• Thrives in team environment
• Ability to manage / collaborate with an integrated planning team including digital and off-line channels. This is a critical skill set to foster a close working relationship with the digital media team at a sister WPP company
• Global experience – a plus but not critical
• B to B experience
• Strong organizational skills- possess the ability to coordinate global reporting / budgets