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Associate Director - Consumer Health
Edelman Digital
London, , United Kingdom
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Description
Edelman Brand delivers high quality communications marketing solutions for a wide range of clients including Xbox, Shell, Unilever, J & J, GSK, Heineken and Starbucks. Passionate about developing the best creative strategies, we work collaboratively across the entire Edelman network to transform Brands’ reputations. Our work has scored us numerous Cannes Lions award wins of which we’re very proud.
This rapidly expanding 100+ team has a simple mission: ‘To always be the agency of the moment’. To achieve this, we employ our best skills and capabilities to help elevate brands from pedestrian to first rate, to motivate audiences from passive to passionate, and to captivate prospects and convert them to clients.
The Role
Due to some significant new business wins we are now looking for an Associate Director with expertise in Consumer Health Brands communications, specifically in the Key Opinion Leader (KOL) engagement space, to work as part of the team leading the UK activation for Consumer Health brands.
You will be able to apply the right level of creativity and media expertise, to tell compelling stories about patients and consumers health and well-being. You will be able to mix creativity and science to engineer impactful informative experiences that inspire action and positive outcomes. You will know the appropriate Brand ambassadors to target as speakers, authors and media spokespeople.
You will be able to develop, manage and measure KOL engagement plans, playing the role of client advisor – consulting on strategy and deliverables; strategy developer – shaping strategy and creating compelling content; and Brand storyteller – able to build compelling, evidence-based narratives as creative as they are compliant, with the tools to measure their impact.
This is an exciting and challenging role that will require the candidate to have a substantial amount of relevant consumer health experience in the earned media space and be familiar with inter-agency brand planning, global account planning and strategising. You will have a proven track record of building strong client and team relationships and will demonstrate a can-do attitude. The successful candidate should provide evidence of exerting strategic influence and creativity on existing client work. Excellent written work is a must. An understanding of working on a global brand, or working for a large brand house, would be beneficial.
We are looking for an enthusiastic team player; a collaborative spirit is required with the team at Edelman, the client and inter-agency teams. As such the successful candidate will have a proven track record of building strong client and team relationships and will demonstrate a can-do attitude. Previous experience in FMCG, Beauty, Consumer Healthcare, Brand Partnerships and creative communications campaign development skills are preferred.
For the right candidate this role offers a unique opportunity to progress to the next level within a dynamic, global communications marketing agency.
Specific job requirements
In this role, we expect you to be competent in the following areas:
Client relations
• Provide high-value strategic counsel capable of retaining your existing client set and converting new prospects to clients
• Manage financial planning for the account, ensuring forecast is converted and resourcing requirements are effective for client needs
• Promote a ‘client-first’ approach, leading your account teams and working highly collaboratively across the business and integrating specialisms of Creative, Digital, and Planning into client account teams
• Develop creative solutions to a number of client-business challenges
Communications marketing
• Able to be creative within compliance guidelines to produce innovative and dynamic programmes with social at their heart
• Manage and build strong relationships with tier one journalists and influencers
• Develop high level strategic communications responses to briefs
• Write regular press releases, articles and other pitch materials
• Participate in pitch development and delivery, driving excellence in this area
Business Development
• Create a pipeline of marketplace intelligence into the team to support prospecting opportunities and generating innovative routes to market
• Act as a knowledge manager for the team, responsible for key resources, (e.g., Edelman IP, cases, capabilities, etc.) and promote “best practices” and methodologies
Operations
• Contribute to the development of initiatives designed to improve profitability and staff utilisation levels across the practice, and designed to meet over-servicing targets
• Contribute to the development of a programme of differentiating IP and Brand initiatives capable of driving a new business strategy and fame for the business
• Client Service - play a major role in the research, planning and development of comprehensive communications campaigns as part of an inter-agency team; help set client programme goals and manage against them; serve as daily client contact and as client lead when appropriate
• Account management / operations – Oversee quality and operational performance of accounts, ensuring work quality and deadline adherence. Help mentor, coach and support team members and ensure you and the junior team are constantly developing abilities
• Communications marketing – Demonstrate tactical proficiency in media relations, including creating and driving outreach plans, message development, management of events, effective pitching and media training and networking. Demonstrate excellent writing skills to craft internal and client correspondence, communications plans, pitches, media materials, and new business proposals. Stay up to date with emerging technologies and trends and demonstrate understanding of how they integrate into communications programs
• Content / social – Demonstrate practical and advanced understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programmes. Generate original ideas for sustainable online community engagement, help integrate them into plans, measure and evaluate them to ensure they contribute to client goal achievement
• Financial Planning and Management – Demonstrate understanding of core financial constructs including revenue, profitability, pricing structures (hourly vs. retainer accounts), budgeting and forecasting