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Planning Director
Initiative
London, , United Kingdom
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ABOUT THE ROLE
This is a diverse and varied role across multiple accounts. The role is to lead the media planning and account servicing for key accounts in the group. The candidate will have a collaborative approach with strong communication skills. The role also involves supporting the Group Client Director in running the overall team. Within the team, we hold Amazon Consumer division (including AWS, App Store, Amazon Business, Amazon Publishing, Gift Cards, Amazon Music, Prime Now, Amazon Restaurants, Student, Tickets, TopUp and Amazon Fresh), plus other accounts within the client team include SeaWorld, Boeing, Travelodge, Harman, Eurowings and Bicester Village. In addition, there are genuine opportunities to be involved in pitches. The role requires planning across all channels in conjunction with specialists - TV, Digital, OOH, Print and Radio, however it is essential that the candidate has strong working knowledge of creating and implementing digital activity in particular.
KEY TASKS AND RESPONSIBILITIES
Planning
• Support Group Client Director in leading the team and running key accounts. Deliver and maintain excellent client service across the team
• Deliver planning excellence and rigour across the group
• Create break-through media innovation
• Ability to interrogate and analyse research reports to draw conclusions and insights.
• Where required you will get involved with new business pitches and creative solutions brainstorms.
• Help deliver revenue targets for the group. Identify organic growth and incremental revenue opportunities for key accounts.
Delivery
• Attention to detail when producing documents is of high importance, both yourself and overseeing those of the Account Executive
• Ensure all administration is up to date, accurate and all internal/external deadlines are met.
• Oversee insightful competitive and digital reporting to drive clients’ businesses forward
• Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform
• Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion
• Oversee digital campaign set up and trafficking requirements
Team
• Motivate, coach and inspire direct reports, providing clear direction, feedback and support
• Support Group Client Director in devising development plans for team individuals
• Develop effective working relationships with activation teams
• Day to day liaison between client and agency
ABOUT YOU
• Friendly, enthusiastic and approachable manner is a must
• Highly experienced planner across all media. Digital knowledge is key
• Knowledge of tools such as DDS, DoubleClick, TGI, comScore, and Addynamix
• Passion and curiosity for understanding the audience and brands of our clients
• Senior client relationship experience is desirable
• Creative thinker and generator of big transformative ideas
• Excellent attention to detail and strong organisational skills
• Confident communicator, and contributor in meetings
• Team player
ABOUT US
Initiative is a strategically led media agency offering clients unique and responsive media advice that is relevant to their business.
We are owned by Interpublic Group (IPG) and sit within the media management group Mediabrands. Initiative is a global business with 90 offices, in 85 markets with over 2800 media specialists at our disposal.
However, within the UK market we have a unique position: the scale and strength of a global network alongside the bravery and hunger of a challenger agency, making us faster and more adaptable than our competitors. Our core values Fearless, Brilliant, Dynamic, Seamless are at the heart of this attitude, driving not just the way we work and the people we employ but also the type of clients we enjoy working with. They tend to be faster to the market than most – results driven – and demanding of solutions that are rooted in analytics and insight.