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Associate Media Director, Planning and Strategy
Initiative
New York, NY, United States
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Ansible - Associate Media Director, Planning and Strategy
POSITION SUMMARY:
The Associate Media Director is primarily responsible for the operational management for the investment team in New York and works closely with the VP of media to insure sound executions.
ESSENTIAL FUNCTIONS:
• Work with VP of Media to define, establish best practices around media investment.
• Act as a player coach for the media investment team under management
• Manage internal media team operations around media investment
• Oversees and works on the development and execution of assigned media recommendations and plans.
• Manages supervisors, associates and Senior associates to provide guidance on best of breed partners based on client goals and strategies
• Work with brand teams to produce first to market mobile media executions
• Works closely with all assigned media personnel in the group, to assist with the analysis and evaluation of media information needed to prepare recommendations that best meet the media objectives and strategies of a plan
• Interprets, supervises, coordinates, and integrates, as necessary, all assigned media activities, including presentation and interpretation to the clients, as required.
• Maintains the best possible relationship with internal media teams
• Insures the highest level of service is executed for all media brands agency partners and clients
• Set tone for efficiency in the work place by meeting and exceeding goals
• Responsible for developing the mobile media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities
• Maintains records and prepares periodic reports as requested by VP of media
• Maintains familiarity with the history, present status and procedures of the agency partners, as well as with conditions in the industry.
• Own certain internal management and planning tools and creates processes and trainings around them
• Is at all times alert to new media and new methods of using existing media and new developments, and shares with the planning group of such developments.
• Understand the mechanisms that allow mobile executions to function
• Acts as a mentor to all of those around
QUALIFICATIONS:
• Bachelor’s Degree or equivalent experience required
• 5-7 plus years of experience in the mobile space
• Strong agency background
• 2 years of management experience
• Must be extremely accurate and detail oriented
• Abilty to manage multiple clients and brands
• Very strong communicator
• Must have hands on knowledge and ability to use media research tools such as comescore, Nielsen ect..
• This position requires strong mathematical and analytical abilities
• Ability to think strategically
• Comfort with paving new territory and implementing mobile media ‘firsts’
• Strong interpersonal and relationship building skills.
ABOUT US:
Ansible is a multifaceted, award-winning group of Mobile experts highly skilled in helping brands connect with consumers on the go. We are integration specialists adept at finding opportunities for mobile devices to augment the overall effect of end-to-end marketing campaigns.
Ansible is part of IPG and is the only dedicated mobile agency in the network. Ansible sits within the Mediabrands that is comprised of industry leading brands including Universal McCann, Healix and Initiative.