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Executive Vice President, Brand
Edelman Digital
New York, NY, United States
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Description
About the Brand Practice at Edelman New York
We … are the largest brand practice in the largest PR agency in the world. The NY Brand practice is $40MM in revenue, with 180 passionate PR practitioners doing award-winning work across personal care, retail, food and beverage, beer and spirits, brand tech, personal finance and travel. Our client roster includes some of the world’s most respected marketers.
While we have excellent client and employee retention and strong financial performance year over year, we exist in a state of continual change: like our industry, we are constantly evolving. As leaders in the practice, we are engaged every day in a conversation about what it takes to reach the next level of growth, not only financially but just as importantly, in the boldness and ingenuity of the work we do for clients.
Overview of the Role
You… are a seasoned leader with a strong communications/integrated marketing background and proven track record of business-building success. As a member of the Brand leadership team, you will demonstrate the skills and behaviors needed to build culture, uplevel the work we do for clients, help expand our collective capability and drive revenue growth. You are a big-picture thinker, but also able to turn big ideas into action. You demonstrate superior communication skills, charisma and executive presence. You are hungry to learn and evolve personally, and undaunted by change or complexity. You will report to the Managing Director of the NY Brand practice, and work in close partnership with your peers across our Digital, Planning and Creative teams.
Client Focus: Retail and Food and Beverage
A hugely successful off-price retailer, and the second-largest account in our practice. Your remit here includes oversight and growth of a significant relationship that spans three brands, each with dedicated account teams integrating varying degrees of planning, social/digital, creative and earned media. There will be approximately 30 staffers in your reporting line, with two SVP direct reports.
• Key leadership needs: integrated thought leadership, ability to motivate a large team, strength of voice in IAT teams, senior counselor to marketing clients.
Food and Beverage: This is a growth area for us in the Brand practice, with lots of white space opportunity.
• Key leadership needs: Ability to lead, coach and inspire talented SVPs and continue to develop their chops as senior client counselors and stewards of great work. This aspect of the role does not require deep sector expertise, but does require familiarity with the challenges and dynamics of the CPG food space.
Qualifications
• At least 15 years of experience in the marketing/PR agency world, with track record of senior leadership success
• Experience leading retail accounts; fashion/home/accessories category experience preferred but not mandatory
• Experience in the food or beverage space.
• Experienced client relationship leader who can be senior-level counselor to senior marketing clients/CMOs
• Experience at identifying client business problems and building integrated teams to provide a solution, including new Edelman tools, products or methodologies
• Track record of leadership success within an integrated agency team setting
• Demonstrated ability to nurture the professional and personal development of staff, with a “people-first” orientation
• Proven track record of success growing business (organic and new)
• Proven ability to think high-level as well as tactically: you are as comfortable defining a business strategy as you are a creative programming concept
• Entrepreneurial spirit balanced with the ability to function comfortably within a complex, matrixed organization
• Strong operational skills, ability to oversee efficient staff utilization, account profitability and annual budget planning
• Collegial, collaborative style; ability build relationships at all levels of seniority (internally and externally)
• Polished executive presence and inspiring, inclusive leadership style
Core Responsibilities
• Build strong, trusting relationships with clients as the senior counselor on your businesses
• Inspire, coach, motivate and manage large teams
• Bring an integrated marketing mindset to your teams and to your colleagues
• Ensure your team’s client programs reflect the breadth of the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with stunning creative.
• Address client issues thoughtfully, creatively and effectively
• Contribute to the strategy and culture-building of the practice as a member of the Brand leadership team.
• Evaluate campaign results against objectives
• Assist in driving organic growth; participate in new business efforts in your sector/area of expertise
• Actively manage profitability and staff utilization; ensure your SVPs and VPs are stewards of their client budgets to limit write-offs and other debt
Measuring Success
All Edelman staff create their performance goals in partnership with their supervisor, and undergo an annual 360-degree review process. The EVP will be evaluated on skill and behavioral competencies, with hard and soft measures including (but not limited to) revenue growth, personal leadership style, innovation and creativity, strategic thinking, contributions to NY Brand culture and team retention rates.