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Vice President Brand Marketing (m/f)
GfK
Nuremberg, , Germany
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GfK. Growth from Knowledge
GfK. Growth from knowledge is the promise to our clients. It is our mission to build trusted, dependable and smart digital client solutions that our users want to engage with to derive the insights they need to grow their businesses.
To support the digital transformation of our company, our brand and the entire marketing mix, we are hiring a creative and entrepreneurial
Vice President Brand Marketing (m/f)
who will report directly to a Member of the Executive Leadership Team. (S)he will lead the development of our future branding and brand architecture derived from GfK corporate vision and bring it to life. S(he) will build on our product roadmap to develop a digitized marketing and communications strategy and translate it into a pragmatic marketing and publishing plan. (S)he will oversee the restructuring of our international marketing team and implement all the required adjustments to focus our client activities on achieving measurable impact.
Responsibilities:
• Act as role model for applied customer centric management, and become a passionate ambassador of the GfK brand
• Be a pragmatic, humble leader who builds true marketing capability and agility within our global team
• Oversee concepts and editorial plans for effective client, social media, and expert press communication synchronized across all channels
• Expand SEO/SEM, professionalize our social media channels and rebuild our digital frontends
• Evaluate current CMS and brand asset management toolkits/processes
• Initiate and develop new client and product campaign concepts
• Identify and implement process efficiency potentials and cost saving measures where appropriate
• Restructure current agency relationships and evaluate in-house creative production.
Requirements
Qualifications and experience:
• 15 + years’ experience in international/global and hands-on marketing roles
• Successes in building, leading and developing a sizeable team
• Exceptional judgement and a sense for content creation, social publishing and visual design
• Good understanding of SEO/SEM and digital marketing channels (e.g. LinkedIn)
• Experience in developing and implementing trade shows and events
• Ideally you started your career with a blue-chip marketing corporate, but then moved into a much more Tech or Digital environment
• You do not need to speak German; our company language is English.
Core competencies required:
• A “global native” who is passionate about becoming an ambassador of our digital brand transformation
• An analytical and conceptual thinker with a strong focus on the pragmatic implementation of our plans
• A collaborative team player with exceptional intercultural and people management skills
• An extraordinary and inspiring leader with entrepreneurial spirit and a good portion of creativity
• A bold decision-maker who excites the team by turning action into results.
About us
We are 13,000 passionate experts with more than 80 years of data science experience and German heritage. We deliver globally with vital insights into local markets in 100 countries. We are based in Nuremberg, Germany, about 1 hour by train from Munich and 3 hours from Berlin.