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Strategy Director
GroupM
New York, NY, United States
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Managing Partner, Strategy Director
Job Description
Objectives of the Role
The Strategy Director will play a critical role in establishing MediaCom as our Client’s strategic marketing partner. S/he will accomplish this by elevating and inspiring the quality of our strategic output and helping the Client to deliver deeper consumer/customer connections. S/he will ensure value creation to communications/media plans and drive business results and growth.
Duties and Responsibilities
• Work in partnership with all senior MediaCom leads on the Client business to develop communications solutions that deliver Client business goals
• Responsible for the strategic foundation for all Client plans. Understand and execute strategic contributions throughout the MediaCom process from insights to strategy, strategy briefing to planning, plans to activations, activations to measurement, measurement to performance assessments, and assessments to action plans
• Establish solid, credible relationships with key Client and MediaCom stakeholders
• Using personal experience as well as global best practices, cases and learning, define a strategic standard for success/excellence for Client business. Align with Client lead to develop a learning plan to cascade and train all key Client-side functional leaders, team directors, and staff
• Fluency and agility to quickly develop communications strategies that provide clear and actionable objectives and channel roles/deliverables
• Lead, manage, and inspire strategy staff as well as broader MediaCom team members (e.g. Planning, Innovation, Business Science, Research, etc.) to collaborate and develop integrated communications plans
• Monitor and ensure the integration of strategy throughout the delivery process; demonstrate the ability to take action (or engage with others to do so) to modify/course-correct as needed to ensure the integrity of the plan and deliverables
People Responsibilities
• Ability, desire, and proven ability to lead teams. Willingness to work with and teach others -- within the strategy group and beyond, across all client accounts he/she touches
• Lead by example in developing, motivating, mentoring, and coaching team members
• Mentor and ensure all direct reports master the skills and organizational savvy required for advancement
• Ability to work in a team environment that promotes collaboration
• Adept at communicating effectively across all levels
• Able to establish and maintain strong, effective relationships interdepartmentally
• Target top talent; help to recruit and select staff
Knowledge, Skills and Abilities
• Proven track record of business/marketing expertise and inspiring teams to develop actionable plans that drive results
• A natural storyteller—a highly articulate and persuasive writer and speaker
• Ability to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple, fresh perspective that clearly outlines the roles and deliverables of channels
• Fully versed on the strategic roles of interactive/digital as well as familiar with predicted evolutions
• Comfortable with direct marketing tactics and analytics
• Skilled familiarity with various research techniques and sources (qualitative consumer research, various forms of quantitative research methodologies)
• The ability to work quickly and well under pressure, often multitasking on a variety of projects
• A self-starter; works closely with manager but proactively looks for solutions
• Ability to challenge conventional thinking in a constructive way
• Natural facilitator; helps teams cross-pollinate shared solutions
• Maturity, confidence and perspective to manage quick/unexpected transitions or conflicts to successful resolution
Qualifications and Experience
• Bachelor’s degree; Advanced degree in business, marketing, psychology a plus
• 8+ years previous senior level marketing experience; at least 5+ solid experience working in a strategic capacity with heavy channel/media integration and interaction
• Previous work experience in strategic role in marketing/communication fields to ensure a more holistic application of strategy (e.g. not just in media planning)
• Solid knowledge and experience in applying strategy to channel marketing
• Prior experience in advertising, digital and/or direct marketing desired
• Excellent written and verbal communication skills