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Group Planning Director
GroupM
New York, NY, United States
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Group Planning Director, NBCU
Job Description
Maxus is a global network of local media planning and buying agencies. We are the creativity, data and science behind where advertising appears in the media.
Born in the digital age seven years ago, we are natives of the current marketing ecosystem. This means that the passion, agility, collaboration and entrepreneurialism that shape the digital world are also at the core of Maxus’ culture and spirit.
We believe that marketing is about one thing: growth. At Maxus, we lean into change with a vision to help our clients, our partners and our people grow.
Our agency is designed around the idea, not the media. As a result, we attract interesting people who are constantly curious. People with ‘majors and minors. Not just those with a one-dimensional view of a singular skill. We like diagonal thinkers that can go across, and up & down, all at once.
We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people – this is what we aim for every day.
If you’re ready for an agency that isn’t complacent, thrives in today’s media landscape and loves to push innovation, let’s have a chat.
About the team and/or client
NBCUniversal (owned by Comcast) is one of the world’s leading media and entertainment companies. NBCU develops, produces, and markets popular entertainment, news and sports programming. Its TV business units include NBC, NBC News, NBC Owned Stations, NBC Sports, NBC Sports Network, Golf Channel, USA, Bravo, Oxygen, Syfy, MSNBC, CNBC, Chiller, Cloo, Sprout, E! and Esquire, as well Universal Pictures, Focus Features and Universal Home Entertainment.
Maxus services NBCUniversal from both offices in NY and LA. Each media planning team is organized to serve a few business units, and they each work closely with the client, investment teams, and partner agencies.
The Role Objective: The Group Planning Director is ultimately responsible for all media planning activities related to their respective business units. Job responsibilities include oversight and approval of the development of brand objectives and strategies as well as the related ideation to support such goals. S/he must ensure that tools and systems are effectively applied to planning and buying activities with the goal of optimizing deliverables and providing solid rationale to recommendations. The Group Planning Director will have day-to-day relationships with senior client leaders and serve as the key Maxus contact for partner agencies.
Primary (day-to-day) Responsibilities:
• Lead and manage all strategic channel planning activities associated with assigned account(s)
• Lead development of planning objectives and strategies that align with the client’s marketing direction
• Oversee optimization of media programs to continually meet client objectives
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
• Steward relationship with outside agency partners (creative, PR, promotion, etc.)
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Ensure appropriate media tools are being used
• Manage strategy team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Embrace the Channel Neutral approach to media and framework for thinking
• Actively incorporate Relationship Media into client planning process
• Understand client compensation structure and implications of plan changes
• Lead workshops in Facilitator role
• Acts as a positive role model through example
Secondary Responsibilities:
• Attend client specific and departmental meetings
• Attend mandatory Agency Training
• Facilitate and participate in creative brainstorm sessions
• Participate in New Business
• Proactively keep abreast of industry trends and share knowledge with team
Skills, Knowledge and Experience
Skills/Attributes:
• Self-Starter/Demonstrates Initiative
• Confident leadership skills with the ability to motivate and lead across multiple teams and partner agencies
• Ability to manage multiple projects
• Strong account services and client management skills
• High energy and ability to produce high volume of work quickly
• Strategic thinker with the ability to invent on-strategy ideas
• Ability to delegate work
• Ability to lead and manage a team
• Thrives in fast paced environment
Experience:
• Minimum 3 years as Associate Media Director or similar experience
Knowledge:
• Deep understanding of media trends