This job has expired, please see additional jobs below
Senior Vice President, Media Strategies
Edelman Digital
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Description
The SVP, Media Strategies must possess a broad understanding of all facets of multi-channel earned media and communications marketing, retain high level media contacts among a variety of reporters, editors, producers, bloggers, etc., have moderate to advanced storytelling understanding and capabilities, and bring a strong background of pitching and winning new business. S/he must demonstrate that they have kept current, and aspire to be a thought leader on the overall multi-channel media environment – from new social platforms to legacy media, and be able to articulate the value of leveraging all assets to a client’s business and communications objectives. The SVP should have a demonstrated history of taking action to provide high-level strategic counsel, creative programs, quality outcomes and superior customer service to clients. S/he should possess excellent written and verbal communication skills, at least 3 years’ experience managing budgets, have a strong sense of visual communications, and know the resources where these assets can be created and distributed. S/he must have the ability to assess and understand complex situations and quickly distill the information for both the client and media. In addition, he/she must be team focused and demonstrate strong leadership qualities.
Responsibilities and Expectations
• Must have the ability to assess and understand complex situations and quickly distill the information for both the client and media. In addition, he/she must be team-focused and demonstrate strong leadership qualities
• A long-standing track record of developing and executing successful media relations programs with an agency or as an industry practitioner is critical
• Excellent track record of developing and executing profitable public relations campaigns that meet and exceed client expectations
• Proven leadership skills including superb people management skills
• S/he should be able to attract, motivate, empower, coach and retain staff
• International experience is a plus
• Experience managing product launches and other regulatory milestone events, FDA Advisory Committee meetings, data presentations or publications, licensing/acquisition/collaboration announcements, unbranded campaigns, executive visibility programs, issues-related media events, desk-side briefings, etc.
• Demonstrate mastery in media relations, including creating and driving both traditional, social and digital multi-channel media outreach plans and goals; manage multiple projects for multiple clients from concept to completion
• Make measurable contributions to the agency’s new business programs including developing new business opportunities and participating in new business presentations; assist account teams on creating/writing and presenting media portion of proposals
• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations
• Serve as client’s lead media contact and act as day-to-day contact when appropriate; address client issues thoughtfully and effectively
• Build relationships with third-party influencers, vendors and internal business partners to meet client needs
• Provide strategic counsel, guidance and leadership to staff, supervising several staff members, and ensuring the team's success by managing work quality and productivity levels
• Understand the role of more junior staff and step in to assist as needed
Relentless pursuit of excellence
• Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
• Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
• Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
Freedom to be constantly curious
• Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
• Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career
• Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
Courage to do the right thing
• Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards
• Ensures that client counsel and agency action is always purposeful and challenging; prioritizes the interests of the wider agency; holds subordinates, peers and superiors accountable for demonstrating integrity and ethical behavior
• Demonstrates a strategic and thoughtful approach in challenging others to ask the right questions; prioritizes the interests of client service excellence ahead of individual advancement
Basic Qualifications
• At least 10 years in earned media work; and at least 5 years managing a group of 3 or more employees
Preferred Qualifications
• An advanced degree is a plus
• S/he must be able to demonstrate excellent storytelling skills, and provide sound, level-appropriate media counsel with all levels of internal client contacts
• This position requires proven management and leadership skills as well as a proven track record of executing large scale campaigns at the strategic and tactical level
• S/he must be able to manage the media budgets and team on sizable pieces of business to achieve client goals
• S/he must have strong contacts and working relationships with local and national news media, understanding of basic television production and video terminology.
• Previous experience with agency and/or media outlet is preferred
• Ability to write strategic media plans and a variety of media materials with limited oversight
• Experience managing product launches, celebrity campaigns, milestone announcements, media events, participate in desk-side briefings, etc.
• High awareness of current events
• Expert in studio and production facilities/services
• Expert on satellite usage in media capabilities
• Proven ability to explain technical portion to client in an easy manner
• Expert in knowledge of TV, radio, print, and online media
• S/he must possess a broad understanding of all facets of media relations and marketing communications, a strong background of pitching and winning new business, and experience managing budgets
• The candidate should have a demonstrated history of providing high-level, strategic counsel; creative programs; quality outcomes, and; superior customer service to clients
• Working knowledge of traditional, online and social media platforms