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Associate Director, Analytics
GroupM
New York, NY, United States
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Associate Director, Analytics (IBM)
Job Description
The Associate Director is responsible for Digital/Direct research, analysis, and insight generation for cross-industry client groups. This position advances the understanding of online and direct marketing dynamics through developing critical business insights across IBM’s portfolio of business to increase their ROI on media investments. The Associate Director reports to the Director of Analytics.
The Associate Director will be designing, implementing, executing and refining analytical processes as well as staying ahead of industry trends and new solutions. The ideal candidate will be passionate about problem solving and constantly exploring ways to improve on our current offering.
GroupM is a full service analytics, data, business, and marketing consultancy. We maximize our clients’ and agencies’ marketing ROI by providing leading edge data management tools, advanced analytics, and consulting to monitor, evaluate, and optimize media investments.
Job Profile: Associate Director, Analytics
Duties and Responsibilities:
• Utilize advanced proprietary models that identify linkages between KPI conversions and media drivers.
• Work closely with clients and account teams to assess business and marketing challenges, discuss the possible solutions, and execute a plan.
• Data visualization and advanced reporting: Assist with moving away from Excel-centric reporting by contributing to the design and implementation of interactive, web-based reporting built with best-in-class data visualization software.
• Act as a sounding board/expert on media strategy and placement issues including media testing, media mix, target audience profiling, consumer insights, competitive understanding, and budget allocation, including integration of online and offline media
• Provide thought leadership and tool development to elevate digital and direct media planning capabilities
• Spearhead new analytical initiatives to drive actionable insights for our clients
• Oversee day-to-day operation of Campaign Analysis & Reporting and Analytical capabilities for one or more IBM Business Unites constantly looking for process efficiencies
• Manage and mentor a growing and diverse team while collaborating with a variety of personalities
Knowledge, Skills and Abilities:
• Extensive knowledge of digital/direct media and marketing analysis with a focus on digital, multi-media
• Able to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients
• Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, etc) and correlating to media spend and tactics
• Working knowledge of ad serving platforms for the purpose of targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc.
• Demonstrated background in both quantitative analysis and business leadership areas
• Strong familiarity with statistical concepts and methods
Qualifications, Experience:
• MBA of M.S. (Economics, Statistics, Computer Science, etc.) preferred, Bachelor’s degree required
• Strong analytical orientation
• Solid Excel skills (sorting data, pivot tables, advanced functions)
• Digital Media experience/background is a plus
• Strong writing and verbal communication skills (including presentation skills)
• 7 plus years related work experience
• Experience with ad-serving platforms like Doubleclick, Sizmek, and Atlas
• Experience with cookie level analytics and Web Analytics tools like Adobe Analytics (Omniture)/CoreMetrics
• Knowledge of media tools including MRI, Net-ratings, ComScore, Nielsen Monitor+ and Microsoft Access/SQL Server is a plus
• Additional desirable skills include web design/application coding experience, data analysis platforms (SQL, SAS, R), and experience with online research sources