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Director, Strategy
Possible
London, , United Kingdom
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Who we are:
At POSSIBLE London, we are building business for a connected world. We are a creative, technology and data company. We partner with our clients to join the logical and the emotional. To join our understanding of people to our knowledge of the latent potential contained in technology. We believe in using those tools to create things that move people. Because we believe it’s only by moving people that you move brands. We believe that any worthwhile thing that happens in this world is the stuff done by people who are passionate enough to make things happen and naive enough to believe they can.
Our team and our culture is also driven by those beliefs. We have connections with each other that transcend the workspace. We understand we are fathers, mothers, daughters and sons. We understand that everyone is fighting a different battle and we believe in taking care of each other. We are relentless because we care. We work smart and we work hard because we love what we do and because we care about the people our work affects. We want to make sure that everything we do is having a positive in people’s lives.
We are a flat organisation and we trust and empower the people we work with to take the reins of their work in their own hands. We are built in the idea you should feel safe and happy with your work and that this is how you will do the best work of your life.
Who we are looking for:
POSSIBLE is seeking a Director, Strategy who will combine research and strategic thinking, and turn it into ideas and innovation for one of our largest accounts. You should be passionate about the advertising and digital marketing, have an innate curiosity and drive to find compelling consumer insights and be able to drive integrated marketing across the entire customer journey (from ads to emails, to a customer’s digital experience on a site and app). The ideal Director, Strategy is a respected leader, strong collaborator, great presenter, and motivates teams and clients forward with ease. We’re looking for someone who is excited to set plans and strategies for clients, finding new and interesting ways to understand the consumer and bring fresh ideas on how brands can come to life.
Right now, we’re looking for people who get most excited when they’re part of building stuff. Strategists who understand how to work with UX, how to impact sprints and agile work; strategists who can guide work because they’ve got an understanding of the business, the consumers/users/audience. You will understand how it all impacts, or is impacted, by culture.
What you’ll do:
• Work with clients to define business/brand goals and develop strategies across traditional and digital channels based on consumer insights, trend analysis and business objectives.
• Work closely with the Account Director and cross-functional leads to provide strategic direction across the brand’s ecosystem (web, email, social, mobile, retail, activations, etc.).
• Understand the key trends that drive consumer behavior and affect the way that brands communicate – always living at the intersection of brands, culture and creativity.
• Compile/conduct research for client teams as needed, which may include competitive data, emerging opportunities, and consumer insights.
• Advance POSSIBLE’s marketing capabilities by identifying trends, understanding the competitive landscape and crafting innovative programs.
• Represent the POSSIBLE's strategic planning group to clients and other agencies in meetings and leveraging our offerings to solve client problems across the digital space.
• Oversee or execute on key strategic deliverables for client & team; including execution of the creative brief in partnership with the Creative Director and Account Director.
• Provide thought leadership within our industry, for our clients, and for the agency.
What you’ll need:
• 8 - 12 years of overall experience in digital marketing and traditional planning.
• Excellent written, verbal and presentation skills - able to work in an autonomous environment.
• Passionate about marketing and digital strategy.
• Must be a highly collaborative team player with experience working with large, global brands.
• Experience working with VP-level clients and across entire organizations.
• Able to craft compelling strategic stories from a variety of qualitative and quantitative inputs.
• Comfortable working with creative, account, media, and analytics teams.
• Bachelor’s degree with Marketing or Business-focus preferred.
About POSSIBLE:
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company.
By design, we are visionaries, innovators, and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.
POSSIBLE is a WPP Digital agency.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.