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Director, Business Development - Market Research
Millward Brown
Norwalk, CT, United States
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We are on the hunt for an outstanding Business Development leader to drive revenue growth by building relationships and closing new business in the Digital Media Advertisers team of our custom research business. You will be responsible for prospecting new clients and selling our data-driven media solutions and research. The role will focus on selling our advertising effectiveness research in the digital media advertiser and brand space in the East Coast market. The Director, Business Development will be responsible for developing the messaging, approach, and execution of all customer acquisition strategies. This role requires solid hunting skills as well as someone who can consultatively sell technically complex solutions in this growing industry!
Kantar Millward Brown is a leading research agency where we help clients to grow great brands and improve marketing efficiency by analysing, interpreting and understanding the world around us. At Kantar Millward Brown, our services include qualitative solutions, neuroscience, brand equity and advertising, media and digital effectiveness. Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES
As a Director of Business Development you will…
• Consistently close new business and stay on target to meet and exceed yearly quota minimum of $2 Million in total revenue.
• Develop an action-oriented plan to target immediate revenue opportunities, generate new prospects, and grow new accounts and logos.
• Work collaboratively with our client services team as well as with other operating companies within Kantar to scope out and sell to new clients.
• Constantly think of innovative ways to sell into the world’s leading digital brands and advertisers.
• Present complex sales presentations to very senior level players in the industry with ease.
CAPABILITIES
To succeed, you will need…
• At least 5+years of new business development experience selling complex media solutions while consistently hitting goals/quotas.
• Digital Media Brand knowledge – You will know how brands/advertisers work, how their business operates day to day and who the internal strategic decision makers are. You will have proven sales experience closing business in these environments.
• Technical knowledge and savviness to be able to understand how to integrate research solutions into complex DMP, DSP etc. platforms.
• Experience making consulting-oriented presentations to executive-level audiences while being able to speak at a high level about research and it’s intended ROI.
• Understanding and knowledge of brand awareness, brand favorability and purchase intent preferred.
JOIN US
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.