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Media Director
GroupM
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Objectives of the Role
The Media Director (MD) acts as the day-to-day liaison between the client and media team providing leadership, strategic direction and input for media plans. The MD effectively leverages experience, knowledge of the client’s business and media skills to push innovative thinking and set challenging team goals and objectives, balancing client, company, and team needs and priorities.
Duties and Responsibilities
• Lead all media planning and buying aspects of assigned account(s)
• Generate ideas and articulate “the big picture” above and beyond the detail level
• Monitor client programs and day-to-day business activity
• Direct, develop and oversee planning objectives and strategies that coincide with the client’s marketing direction in conjunction with Digital Investment partner
• Lead and direct all core partners as part of the client solution, as well as creative/content development where appropriate
• Oversee the flow of client media-related issues; create solutions and resolve problems
• Ensure all client materials/correspondence are on strategy and of the highest quality, representing the strength of ideas that MediaCom has to offer
• Continually seek a consumer-centric view in all strategic thinking
• Provide POV on various media in the marketplace
• Optimize based on client objectives and work with Internal Research/Digital Investment teams to ensure all elements of success are utilized
• Achieve the financial goals of the account by managing costs, revenue, and scope of work in accordance with client contract
• Build/maintain effective working relationships internally and with client, media vendors, and GroupM teams
• Maintain highly visible presence with client senior management
• Sell MediaCom’s services and capabilities in new business pitches to prospective clients
• Successfully manage available staffing resources
• Oversee budget allocation process for media and fees across all media platforms; accurately project costs and anticipate the financial results of plan revisions
• Lead team in completing monthly staffing and revenue projections
Other responsibilities as assigned
People Responsibilities
• Lead by example while developing, motivating and coaching a team of Supervisors and/or Planners
• Participate in the recruitment and selection of junior staff
• Ensure all direct reports master the skills and organizational savvy required for advancement
• Ability to work in a team environment that promotes collaboration
• Effective communication across all levels
• Ability to establish and maintain effective relationships within as well as those outside the immediate team
Knowledge, Skills and Abilities
• Detailed awareness of client business issues, industry and consumer trends, promotional resources, market status and competition
• Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
• Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
• Understanding of the principles of marketing and advertising
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
• Able to understand media data sources in terms of what is measured, the method, and information reported
• Proven record of success managing full service accounts
• Possess strong written, presentation, analytical, quantitative/qualitative and verbal skills
• Superior organizational, interpersonal, and managerial skills
Qualifications and Experience
• Bachelor’s Degree preferred; concentration in Marketing/Media/Communications a plus
• 10+ years of media or marketing experience