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Director
GroupM
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Director Addressable TV
Job Description
MODI Media is a specialized GroupM company designed to offer advertisers a full service solution for advanced television. As data and technology are driving enormous change in the structure and economics of television, MODI was created to assist advertisers in navigating the new landscape. We offer the strategic thinking of a boutique agency with the scale, leverage and resources of GroupM.
Overview
The Director will lead the Addressable TV practice within Modi, playing a critical role in collaborating with internal planning & buying teams at all GroupM agencies, (including clients, media partners, data and technology companies) for the successful execution of data-enabled Television advertising.
The ideal candidate must be familiar with the Advanced TV landscape as well as have a good understanding of the television to digital convergence including TV Everywhere, Dynamic Ad Insertion, over-the-top and digital advertising. You must be eager to learn and be interested in becoming a go-to expert in the Advanced TV space.
The Director will organize and manage Advanced TV advertising campaigns and must possess strong presentation skills, ability to handle multiple tasks and execute projects under set timelines.
Responsibilities
• Ability to work with across all of GroupM clients and agencies to develop and sell-in strategic Advanced Television plans (including Addressable, Hyper-local and Connected TV) - From start to finish deck development, presenting to clients and answering questions.
• Collaborate with GroupM leadership to help drive a vision for all areas of data-enabled TV buying & execution.
• Work with brands and media agencies to develop advanced targets, establish campaign goals and measurement plans
• Handle campaign responsibilities from ideation to kick-off, production, and data deliverables
• Generate timelines, project plans and status updates for internal teams, clients and partners
• Develop and fortify relationships with clients, media partners and internal departments
• Prepare client presentations and case studies on MODI and advanced television to help sell-in Addressable to current GroupM clients as well as secure new business
Knowledge, Skills and Abilities
• Ability to translate information into understandable goals
• Strong communication skills- writing and presentation skills
• Excellent analytical skills
• Self-starter, Inquisitive, Outgoing, Organized
• Visionary; Proactive
• Dynamic and flexible
Requirements
• 10+ years of experience in media buying or planning
• Experience within an Advanced TV specialty business unit a plus
• Traditional Tune-In experience
• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and/or communications