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Vice President, Strategy
Edelman Digital
New York, NY, United States
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Description
UEG is currently searching for a smart, creative, strategist & planner who wants to be part of shaping the future of marketing rather than what’s “anticipated.”
You push for new ideas – fresh insights, unique strategies and disruptive concepts. You want to go beyond the 30-second spot, the “like” on Facebook or the random idea living in a digital ghost town. You want to connect with audiences on a deeper level – interacting with people rather than talking at them. You want to create more meaningful and mutually beneficial relationships between brands and people.
Primary Responsibilities:
• Know how cultural trends affect a category/brand and consult clients on them.
• Lead analysis of culture, consumer, competitive, corporate, and communication areas for given projects.
• Conduct and oversee secondary research (provide direction to gather, distill and summarize insights; lead when necessary).
• Oversee data analysis (from quant-based databases, like MRI)
• Determine which insights should be woven into a strategic narrative Primary research involvement:
• Lead/consult on all primary research initiatives, ensuring methodology matches research objectives. Push to include more primary research, when necessary.
• Oversee relationship between agency and research department or vendor, when appropriate.
• Push for new and creative methodologies, as appropriate.
• Key team member, present during research, that provides on-the-fly guidance and suggestions on any changes that need to be made.
• Oversee/author agency-led research reports. Consult on external reports.
• Oversee development/write and gain approval of creative briefs from key stakeholders (internally or with client).
• Lead development/execution of ideation sessions, including moderating and/or conducting upfront briefing of one/more areas.
• Write strategic narrative; collaborate with account teams to ensure seamless story.
• Determine if campaigns met goals; consult on course corrections, as necessary.
• Lead or collaborate on strategic approach / creative briefs for business development opportunities, with current or prospective clients
Basic Qualifications:
• 8 or more years of experience working as a highly creative (and effective) strategist
• Minimum of 3-4 years working specifically as an Account Planner; ideally, 4-6 yrs. experience
• Bachelor’s degree
Preferred Qualifications The brand planner will drive strategic & creative thinking for some of the biggest brands in the world. Therefore we are looking for candidates who possess:
• At least 5/6 years at top tier PR, marketing, digital or advertising agency • A diverse array of experience across multiple brand categories
• A deep understanding of what it takes to drive people to action, and ultimately create a movement
• A portfolio of brilliant insights leading to effective consumer-facing campaigns
• Enthusiasm for driving creative ideas that push boundaries and shape culture
• Client-side experience and/or experience working with clients in an interagency dynamic
• A finger on the pulse of media, news, and trending topics
Ideal Candidate will be:
• Curious: About what makes people “tick”; has a keen interest in discovering insights into human behavior and going beyond what people say they think/do.
• Leader: Can command attention and respect of direct reports, peers and clients.
• Passionate: For breakthrough, media-agnostic ideas and effective brand-building.
• Interested: In pop culture and media and how the two are interconnected.
• Inventive: Wants to think, try and do new things
• Collaborative: Works just as well with others as on their own.
• Organized: Can multi-task, provide clear direction and keep everything on track.
• Adventurous: Willing to get out there and talk to real people; not content to observe from behind a desk