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Associate Director
Initiative
Ontario Toronto, , Canada
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Cadreon is a custom audience marketplace that redefines how media is bought. Cadreon presents a revolutionary new idea in marketing. Born from the minds of a new generation of media traders; we use sophisticated technology platforms and predictive algorithms to buy audiences instead of inventory.
We are currently recruiting for an Associate Director, Campaign Management and Optimization
Key Job responsibilities would include, but are not limited to:
General Responsibilities (25%)
• Operate as key internal point of contact for day-to day campaign operations: tactical design, yield optimization, analysis, reporting and related campaign duties
• Combine media market & technical knowledge, data analysis, and client feedback to configure, operate and optimize complex campaigns to meet client objectives
• Develop best practices and processes for optimizing on-line advertising campaigns
• Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality
• Develop in-depth knowledge of the digital advertising industry and real-time media market dynamics
• Serve as subject matter expert and assist in managing and training of junior managers to foster their analytics and optimization skills
Campaign Planning (15%)
• Consult with Clients Services regarding development and alignment of campaign parameters
• Deliver insight into delivery and performance implications of campaign constraints
• Design media and audience data tactics to maximize economic outcomes within campaign limits
• Define campaign architecture for optimum tactical execution in DSPs
Campaign Management (30%)
• Monitor and control media spend for a portfolio of campaigns to ensure on-time and complete delivery of online advertising budgets
• Ensure all tactical media plan requirements are correctly implemented in DSP consoles
• Track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
Campaign Performance Optimization (30%)
• Execute day-to-day yield management across portfolio campaigns and supply sources
• Develop and implement bidding strategies & tactics to maximize efficiency of media spend
• Analyze performance of campaign tactics and iteratively refine targeting and yield controls to drive increases in performance
• Communicate campaign optimization results to clients to prove value against campaign goals
Requirements:
• Minimum 4 years of experience in digital media analytics with a leading online advertising agency, network, advertising exchange or optimization firm
• Experience with yield optimization through a bid management platform such as SEM preferred
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Fundamental knowledge of ad targeting methodologies
• Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers, and/or other optimization platforms
• Experience with statistics and related analysis methodologies
• Ability to investigate, analyze & solve problems, and clearly communicate results
• MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus
• Desire to work in an entrepreneurial atmosphere. Must be self-motivated and able to take the initiative to get the job done
• Eagerness to get hands-on to figure out how things work
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Excellent listening, presentation, verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Ability to work collaboratively as part of a cross-functional team
• Undergraduate and/or Master’s degree in Economics, Finance, Management Sciences, Mathematics, Statistics, Physics or equivalent quantitative experience.
IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.