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Associate Director, E-Commerce Strategy
Possible
Cincinnati, OH, United States
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Who we are:
POSSIBLE embraces the bold and fights for great ideas above all else. We're hard-working folks of all disciplines who believe in producing great creative for clients all over the globe. Best of all, we’re generally asshole-free. Check out our work. Stalk us on social. Ask someone you know about our friendly dogs and friendlier bar. And join us in creating world-class work that works.
Who we are looking for:
E-Commerce is redefining the retail landscape for our clients: major national and global brands. Amazon and Tmall are at the leading edge of this change, but they are not alone. The changes are occurring rapidly but have far reaching consequences. Increasing, our clients are asking us to guide them through the changes that e-commerce and Amazon are causing. POSSIBLE is seeking an Associate Director, E-Commerce Strategy to help serve our clients in our rapidly growing Commerce practice. In this role, you will be a trusted adviser to our clients, helping them set the path for success on Amazon, Walmart, and other e-commerce channels as well as helping them define their own direct to consumer strategy. We are looking for someone with experience in e-commerce but also someone who not only embraces change but makes it happen.
What you’ll do:
• Be the expert and trusted adviser to clients on all e-commerce matters. Provide advice, generate strategy documents, assess competitive developments, and conduct other e-commerce related work.
• Act as primary point of contact for e-commerce services and strategy to the client, including guiding them through execution.
• Help clients develop and implement their e-commerce strategies. Consulting work may include:
◦ Strategy development
◦ Research direction and synthesis
◦ Identification, synthesis, and communication of important trends and consumer behaviors in e-commerce to clients
◦ Organizational design
◦ Assortment planning, merchandising planning
◦ Assessment of digital shelf presence and on-retailer SEO and SEM, especially on Amazon and Walmart
◦ Digital shopper marketing development
◦ Oversight of marketing and paid media performance
◦ Other e-commerce related projects and studies as mutually agreed with the client
• Work collaboratively across client teams that are involved with e-commerce.
• Work collaboratively across the POSSIBLE and WPP teams that support e-commerce. Work with the assigned account director to ensure the assigned POSSIBLE teams are satisfying client e-commerce objectives.
• Develop internal best practices and knowledge development.
What you’ll need:
• 7+ years experience in e-commerce with distinctive experience in one of several areas:
◦ Amazon experience (i.e., managing leading brands on Amazon or prior Amazon experience growing brands on the platform)
◦ Brand-side e-commerce experience (i.e., working in e-commerce, shopper marketing, or other roles specifically focused on e-commerce)
◦ Retailer e-commerce experience (i.e., experience on an e-commerce team at a major retailer)
◦ Agency or consultancy experience with a clear focus and history of working with brands or retailers in e-commerce
• Proven consulting experience or corresponding client-side experience.
• Excellent written, verbal and presentation skills - able to work in an autonomous environment.
• Passion about e-commerce and the change it’s driving across retail for brands.
• Highly collaborative approach to working with teams including teams that involve working with large, global brands.
• Experience working with cross functional clients and across entire organizations.
• Able to craft compelling strategic stories from a variety of qualitative and quantitative inputs.
• Comfortable working with creative, account, media, and analytics teams.
About POSSIBLE:
POSSIBLE is a creative agency that cares about results. We back up every idea with real-world insights to create work that makes a difference—and makes a measurable impact. With more than 1,500 employees around the globe, POSSIBLE brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company.
By design, we are visionaries, innovators, and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.
POSSIBLE is a WPP Digital agency.
Follow POSSIBLE on LinkedIn: https://www.linkedin.com/company/1915024
Twitter: https://twitter.com/POSSIBLE & https://twitter.com/WORKatPOSSIBLE
Facebook: https://www.facebook.com/POSSIBLE.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.