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Director, Business Development - Market Research
Millward Brown
New York, NY, United States
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We are on the hunt for an outstanding Business Development Director to drive revenue growth by building relationships and closing business. You will be responsible for prospecting new and existing clients and selling our data-driven media solutions and research. The role will focus on selling our advertising effectiveness research in the media property/publisher space in the NYC market. The Business Development Director will be responsible for developing the messaging, approach, and execution of all customer acquisition strategies. This role requires solid hunting and farming skills as well as someone who can consultatively sell complex solutions in this growing industry!
Kantar Millward Brown is a leading research agency where we help clients to grow great brands and improve marketing efficiency by analysing, interpreting and understanding the world around us. At Kantar Millward Brown, our services include qualitative solutions, neuroscience, brand equity and advertising, media and digital effectiveness. Join us and you’ll be part of 30,000 colleagues and 12 world leading research, data and insight brands at Kantar. At the heart of WPP, our unique consumer insight inspires clients to flourish in an extraordinary world.
KEY OUTCOMES
As a Director of Business Development you will…
• Consistently close new business and stay on target to meet and exceed quota of $2 Million in total revenue.
• Develop an action-oriented plan to target immediate revenue opportunities, generate new prospects, and grow accounts from an existing client base.
• Work collaboratively with our client services team to scope out and execute projects and deliverables you sell for new and existing clients.
• Constantly think of innovative ways to sell into the world’s leading media properties.
• Present complex sales presentations to very senior level players in the industry with ease.
CAPABILITIES
To succeed, you will need…
• At least 5 years of sales experience selling complex solutions. Digital media industry knowledge is a plus.
• Experience selling custom research solutions and/or data solutions preferred.
• Experience using hunting skills to surpass required quotas and achieve high levels of revenue generation as well as a growth mindset while working with existing clients and business.
• Experience making consulting-oriented presentations to executive-level audiences
• Understanding and knowledge of brand awareness, favorability and purchase intent preferred.
JOIN US
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.