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Vice President, Consumer Practice
MWW Group
Los Angeles, CA, United States
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TheVice President, Consumer Practiceis a seasoned leader who will steward leading consumer brands anchored from the firm’s Los Angeles office. The Vice President position helps lead a talented group of PR professionals representing a diverse portfolio of travel/tourism, lifestyle and wine & spirits clients. In addition, the Vice President will be responsible for securing and growing business, as well as providing strategic counsel and guidance to clients as well as account teams to ensure success.
Responsibilities:
Business Development
• Organize new business research and information gathering
• Assess new business leads
• Develop new business initiatives
• Lead and participate in new business pitch development and/or presentations
Client Management
• Provide senior-level strategic counsel
• Develop quality standards and ensure client satisfaction
• Address any issues, trouble shoot problems and provide strategic counsel
• Develop and maintain extremely strong interpersonal relationships with senior clients
• Build and nurture client relationships
• Identify opportunities to engage other senior executives across the agency to ensure growth of accounts
Team Management
• Provide leadership, direction and guidance to account teams
• Work with peers to further the mission, goals and culture of the agency
• Mentor individuals so that they are able to achieve their professional goals
• Serve as a key contact for internal account staff to address issues
• Help ensure that account team members adhere to agency time reporting and financial guidelines
• Participate in the development of the annual business plan and budgets
Qualifications:
• A bachelor's degree in public relations, communications, journalism or related field
• 8-10 years related public relations agency experience
• Expertise in the consumer lifestyle marketing, travel and tourism verticals