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Associate Director of Analytics
GroupM
Los Angeles, CA, United States
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Job Description
The Associate Director, Digital Analytics sits at the core of analytic insights and strategic thinking for Maxus’s Los Angeles Office. He/she will guide the use of data and insights in media and creative strategy, and help develop business insights.
He/she is responsible for developing the tools and talent necessary to ensure analytical projects are effectively delivered on time. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of digital media, and an understanding of traditional media.
The candidate must have a proven track record in leadership, and be comfortable managing and mentor a team based in NY and LA. In addition, he/she should posses strong interpersonal skills and be able to interface effectively with both Maxus senior leadership as well as business unit leads at the client, both on the marketing and technical side.
Duties and Responsibilities:
• Identifies key measures, approach and methodologies measuring digital (display, video, search, etc.) marketing campaign success against clients’ business objectives
• Helps guide the implementation of GroupM’s mPlatform data infrastructure and measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements
• Acts as an agency-wide thought leader around analytics, research and ad-technology concepts / methods / tools
• Uses knowledge of digital campaigns and tactics to deliver client-specific analyses including but not limited to: campaign analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
• Leads training and development of Jr. team members
• Participates in new business pitches and seeks to identify new growth opportunities
Knowledge Experience/Ability:
• Demonstrated ability to integrate multiple data sources (including sales data, customer data, primary and secondary research, social media) into clear actionable insights and business strategies
• Experience with customer segmentation and log/event-level analyses preferred
• Experience with digital campaign metrics.(Experience with campaign metrics in the movie / entertainment category in both Theatricals and TV Broadcast a plus)
• Knowledge of syndicated digital research & systems (Nielsen, comScore, etc).
• Familiarity with Third Party Ad Serving platforms, including Sizmek, Doubleclick, Webmetrics and site side direct. Must feel comfortable learning new systems and tools
• Knowledge of visual techniques for data analysis and presentation
• Experience in the analysis of large data sets to find useful relationships
• Ability to set individual growth goals for analysts and for developing individual success / performance
Technical Skills
• Knowledge of data visualization and report design and development using reporting tools such as Tableau;
• Working knowledge of statistical software packages (e.g., R, SPSS, SAS)
• Working knowledge of databases and database architectures (SQL, Redshift, S3)
• Knowledge of web measurement technologies such as: ad serving platforms (e.g., DART), website analytics software (e.g., WebTrends, Omniture, Visual Sciences), paid search engine marketing data sources (e.g., Google, Marin, Kenshoo) a plus
• Knowledge of attribution platforms such as Adometry, Visual IQ, etc. a plus
• Strong application skills including Excel, Word, and PowerPoint required