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Vice President, Partner, Strategy
Initiative
New York, NY, United States
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UM - Vice President, Partner, Strategy
Position Summary
We are looking for a Strategy Partner at UM. This person will be a creative and adaptive thinker that enjoys learning, taking on unfamiliar challenges, and shaping new strategic approaches and frameworks.
Essential Functions
• Analyze client business situation and identify key objectives for communications
• Use qualitative and quantitative communications channel research to develop insights into the consumer connection with the brand and apply insights to strategy
• Develop communication strategies for clients that drive innovation and integration
• Map the end-to-end customer experience and identify key roles for communication
• Collaborate with creative agencies, media planning and activation partners to develop ideas aligned to the customer experience strategy
• Partner with research and analytic teams to develop POVs on research and measurement solutions for clients
• Sell strategy and communications program ideas to clients
• Build strong consultative relationships with clients as an integrated marketing communications advisor
Qualifications
Education:
• Bachelor’s Degree Required
Work Experience:
• 8+ years integrated marketing communications experience
• Two years supervisory and management experience required
Skills:
• Ability to work under pressure and manage multiple priorities
• Experience communicating information verbally and in writing required
• Must be a team player but also have the ability to work independently
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.