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Account Director, Digital, Consumer
Edelman Digital
Alberta Calgary, , Canada
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Description
Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media and research to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman Digital is seeking a talented digital marketing and communications professional to complement our growing Digital practice in Calgary, working with clients in the consumer marketing sector while contributing directly the growth of the regional digital business.
Reporting to the Vice President, Digital, Canada West, you have the opportunity to lead digital and integrated programs, service clients and drive new business in the region. Staying on top of the latest trends is what you do and your passion for digital and social media is infectious.
You thrive on client contact, building client relationships and winning new mandates. You have experience with influencer outreach, digital content planning, social networks, email marketing, inter-agency planning, strategy development, mobile, video execution, website builds and digital issues management. You’re organized and you routinely adapt to new conditions, assignments and deadlines.
Responsibilities
• Build strong relationships with primarily consumer-focused clients and operate as day to day client contact.
• Grow Edelman’s digital business in Calgary with both new and existing clients.
• Lead digital marketing and social media programs for clients, with accountability for quality, performance, deadline and budget management.
• Collaborate with creative and planning teams on concept and campaign development.
• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations.
• Develop a solid understanding of clients’ business to provide sound strategic counsel.
• Ensure seamless integration between digital activities and other program elements.
• Demonstrate creativity and conceptual thinking on client programs and projects
• Pursue opportunities for learning new expertise & share appropriately.
• Serve as leader, manager and role model to junior team members.
• Live the Edelman values (relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing).
YOU HAVE:
• Six to eight years of related experience in digital marketing and/or communications; ideally with consumer experience from a digital, PR, marketing or advertising agency.
• A Bachelors in Business, Marketing or related discipline from an accredited college or university, at a minimum.
• Strong experience in client service including with an ability to understand and assess a client’s business and communication needs.
• Demonstrated track record of developing and executing engaging and successful digital marketing and social media programs for clients.
• Experience managing a team that executes digital and social programs.
• Proven ability to manage large projects (including budgets) and small teams simultaneously, function as a daily client contact, as well as develop and execute plans to meet client goals.
• Demonstrated track record for contributing to the growth of digital business with new and existing clients.
• A relentless passion and understanding of the role of digital communications for product marketing, brand building, community engagement, etc.
• Great references from past and current clients, business partners and employers.
• Amazing writing and presentation skills.
• Tact and diplomacy.
Should you be interested in applying for this role, please send your résumé and cover. Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada.