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Account Director
Waggener Edstrom
Bellevue, WA, United States
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Job Description:
Do you want to work with the brightest minds in communications shaping stories with innovative companies that are impacting society and culture at large? Do you have a knack for telling stories across the visual medium – television, online video and social channels, as well as radio and podcasts?
WE Communications is looking for a media-savvy Account Director to join our growing Broadcast team. Our portfolio of brands includes Microsoft, Volvo Cars of North America, Woodford Reserve and Ste Michelle Wine Estates, among others. We are a high-energy team working in a fast-paced environment. We thrive on close collaboration across multiple accounts, teams and regions. If you’re a team player and a smart, social self-starter, then this is the team for you!
As an Account Director, you will work across multiple accounts, using insights and deep knowledge of the broadcast media landscape to craft strategy, build campaigns and land rich, visual stories that change the way audiences think about our clients. You will also help strategize and run major events for clients while managing fast-moving news cycles to drive desired outcomes.
Responsibilities:
Influencer Engagement
• Manage relationships with key, senior level media/influencers
• Solicit & share feedback/perception from media & influencers regarding client(s), competition & position in the industry in order to counsel clients & inform actions
Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative
Client Engagement
• Provide strategic counsel to executive-level clients
• Ensure internal & external stakeholders are aligned
• Manage, influence & negotiate scope of work with clients
• Drive strategic communication planning process
• Collaborate with other business leads to integrate & drive best results for all parties
Business Acumen & Strategic Thinking
• Educate & oversee team on cross agency activity
• Ability to detect & mitigate possible issues, conflicts & disruptions in the business
New Business Development
• Responsible for some existing account growth and diversification metrics
• Contribute to organic growth or new business proposal content & in-person pitch meetings
People Leadership
• Oversee resource allocation across team including staffing/hiring/onboarding new talent
• Motivate staff with the goal of retention & development
• Help ensure team is cross-trained & have a broad understanding of other businesses
• Directly manage 1 - 2 people on the team
Qualifications:
• At least 7 years’ experience in Integrated communications – in an agency &/or within applicable industry
• Minimum of 4 years individual & team management experience, including experience developing a team
• Minimum of 4 years PR management, crisis management & execution experience
• Demonstrated creative & strategic mindset
• New business development experience
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree required & Master’s degree preferred in Communications, Journalism, Marketing, English or related field