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Senior Vice President, Brand
Edelman Digital
Chicago, IL, United States
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Description
We seek a seasoned marketing professional to lead a team of 50+ account leads, planners, creatives, digital strategists, research experts, nutritionists, content producers, and more across multiple practice groups and US offices for our significant Rosemont, Ill.
Partnering with our largest account in the Chicago office, we ignite relevance, trust, and advocacy for the dairy industry—America’s second largest agricultural commodity comprised of nearly 50,000 dairy farm families. The dairy industry is complex and our work with our largest account in the Chicago office, goes beyond a traditional agency/client relationship. We are a trusted business partner who fluidly navigates a vast multi-stakeholder network including dairy farmers, dairy industry leaders, regional dairy councils, government agencies, NGO partners and more. We provide communications counsel on issues ranging from health and wellness and culinary trends to animal care and sustainability. We build fully integrated communications marketing campaigns—focusing on consumers as well as the B2B audience—to help the industry manage shifting perceptions of dairy products and deliver on dairy’s promise of healthy products, healthy communities, and a healthy planet.
About You
You are: A superior communicator with executive presence and entrepreneurial spirit. A client whisperer. A strategic leader who seamlessly combines strategic vision with detail-oriented ability to manage execution. Hungry to learn and evolve, undaunted by change or complexity.
Responsibilities
• Serve as trusted business advisor for your clients – provide thoughtful counsel based on broad communications landscape and business goals; take immediate action on client feedback
• Lead a cross-discipline and cross-office team by establishing common ground and aligning on shared vision to do inspiring work. Mentor, motivate, coach, provide feedback and accountability
• Shepherd a comprehensive channel strategy to tell your clients’ stories via earned, owned, social and paid. Ensure your team’s programs reflect the Edelman Communications Marketing approach: earned-centric; social by design; informed, optimized and measured by data; brought to life with killer creative
• Represent Edelman in an inter-agency environment, partnering with client’s advertising, media, and other agencies to develop 360-degree programming
• Seek insights before recommending solutions—work with Edelman research and analytics teams to gather data to inform communications strategies
• Collaborate with project managers and finance team to manage forecasting ensure financial health of the account – supervising budgets, timelines, billing, profitability, and team utilization
• Capitalize on, and contribute to, the Edelman network – across the Brand practice, the Chicago office, and the globe—serving as an officer of the firm and leading new business efforts
Qualifications
• 10-15 years of relevant experience in public relations and/or related fields including research, digital, advertising, management consulting, media and publishing
• Bachelor’s degree in a related field and a strong understanding of how to communicate with teams and work from both clients and agency teams
• Familiar with core marketing fundamentals
• Demonstrate behaviors consistent with Edelman’s values and Code of Ethics and Business Conduct