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Associate Director, Audience Insights and Analytics
Initiative
New York, NY, United States
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Position Summary
Associate Director will have overall responsibility for audience insights and business analytics and serve as the Client facing Audience Manager utilizing their DMP. There will be an opportunity to lead a team to define, design, and execute the data strategy and analytics necessary to deliver value to the Client.
Essential Functions
• Fully own and manage client’s audience segmentation and testing strategy
• Build and size audiences in DMP leveraging first, second, and third party data. Apply lookalike models to expand valuable audiences
• Work closely with Product, Campaign Engineering, and Ad Ops to project manage the end to end execution of complex DMP media and analytics use cases
• Build the tagging infrastructure to enable in console reporting and analysis that’s aligned with client KPIs
• Create and maintain client’s site and media taxonomy
• Be an expert in client DMP operations and provide support/ training to internal or client teams as necessary
• Collaborate with Ad Operations, partners, and Product teams to execute advertiser tagging implementations to enable reporting and insights
• Coordinate troubleshooting and resolution of issues pertaining to data collection inputs and reporting across platforms, and data sources
• Evangelize best practices and nuances of DMP operations and data-driven campaign executions
• Develop comprehensive performance analysis benchmarks, presentations with regards to analytical reporting and strategic tagging
• Experienced in developing and maintaining client reporting deliverables
Qualifications
Skills:
• Experience with DMP operations or demonstrated proficiency in quickly mastering technical tools
• Working knowledge of Ad operations, tagging, and container solutions like Tealium, Google Tag Manager, Adobe Tag Manager, etc.
• Client facing agency experience or analytics & strategy experience
• Audience segmentation strategy and a/b testing experience
• Well versed with advanced analytics packages, including SAS, R, SQL, with expertise in Excel
• Working knowledge with visualization packages, including Tableau and Datorama
• Working knowledge with advertising research packages, including Nielsen and Comscore
• Working knowledge with DMP and DSP platforms, including Adobe, Krux, Nielsen/Exelate, Oracle/BlueKai, Rocketfuel/X+1, Turn, etc.
• Comprehensive knowledge of ad networks, exchanges and/or auction marketplaces, RTB protocol mechanics, DSP, SSP, etc.
• Technical project management experience is a plus
• Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation
• Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable
About Us
Cadreon is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide.