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Associate Director, Strategy
Initiative
Los Angeles, CA, United States
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Position Summary
The Associate Director is responsible for managing a team in developing, executing, and monitoring strategic and tactical cross channel media plans for clients. This position supports the business through creative and innovative solutions to clients.
Essential Functions
• Lead strategic and tactical planning activities with oversight responsibilities and act as the primary day-to-day contact for clients and internal/external partners
• Accountable for building, developing, implementing and maintaining integrated client media plans that deliver against objectives/strategies; proactively investigate media opportunities and craft well supported, articulate points – of – view
• Responsibility for the quality of work and smooth operation of the account
• Actively drive the planning process and identify opportunities for innovation and improvement
• Manage a staff of media professionals. Develop the staff through performance management and consistent feedback. Identify with staff developmental opportunities that will help them to work toward their professional goals
• Manage human resource administration, which includes: maintaining staff levels through effective recruiting, performance management and conflict resolution
• Set realistic client expectations and make every effort to exceed them, by providing quality work in a timely and responsive manner
• Collaborate with analytics and investment teams to build out and execute ideas
• Manage the use of proprietary and syndicated tools
• Engage with research partners to execute all measurement and learning plans
• Review and evaluation of proposals from media partners
• Ensure continual growth and training of junior team members, and identify strengths and opportunities for team development
• Oversee and steward competitive reporting process
• Manage and be accountable for budgets with team, oversee reports and client billing
• Compile and updates regular status reports
• Contribute to new business pitches, in brainstorms and ideation sessions
Qualifications
Education:
• Bachelor degree in related field or equivalent work experience
Work Experience:
• 5-10 years of experience in Strategy, Planning and/or Digital with strong ability to lead the media planning process
• 2+ years of experience in managing or developing a staff
• Experience in multiple business categories
• Extensive experience writing and presenting relevant information
Skills:
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Excellent communication skills both written and verbal
• Proven ability to handle multiple priorities/tasks
• Proficiency with Microsoft Desktop programs, specifically with Excel
• Strong organizational and analytical skills
• Proven ability to work independently and as part of an integrated team
• Media Tools experience a plus
About Us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.