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Vice President Product Priority
Conversant
Chicago, IL, United States
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Vice President, Product Priority
Each day, we transform the digital ad world through our cutting-edge technology, bold creative and staggering amount of data. Our industry-leading solutions empower 4,000 clients and counting. We’re constantly taking on the challenge of growth—and we’re looking for talented people to join us. Come be a part of the digital media revolution.
We recognize and reach consumer like no one else.
• Unprecedented amount of data built from anonymized transactional data from more than 400 retailers and over 80 billion online interactions every day across every device.
• 96% matching accuracy dwarfs the industry average of just 50%.
We create the most powerful individualized profiles ever built.
• We track over 1 million online actions per second to build each profile across more than 7,000 dimensions.
• Individualized profiles are most complex profiles ever built.
We bring millions the best message, every time.
• Every day we make over a trillion real-time decisions about billions of interactions.
• Each decision is customized and unique for each person and it’s made in just milliseconds, across 1.1M websites via 6,000 direct publisher integrations and on 173,000+ mobile apps.
See the power of your performance.
• We’ve got the most precise measurement and consumer insights in the industry.
• Your marketing dollars will be spent wisely, as we continuously observe and learn from your campaign to keep the messages compelling.
The industry’s best people deserve great benefits, so you can expect competitive pay, comprehensive health coverage, endless opportunities to advance your career, and a place where you can improve the community you are in.
About this Role
The Vice President Product Priority is responsible for maintaining ongoing status of product management/development, project management and reducing ambiguity for delivery dates and/or scope. You will manage the development and direction of assigned digital product lines including new product and feature enhancement, competitive assessment, messaging, sales training and adoption. You will coordinate with cross-functional teams including sales, account management, marketing, analytics, operations and engineering for sales growth, profitability and client retention. This role works with senior management to resolve resource conflicts and product line strategic direction.
Responsibilities will include:
• The position will set cross functional goals and help to prioritize work and hold cross functional team members accountable to their commitments.
• Define, prioritize and execute a flow of product enhancements and operational improvements designed to enhance revenue and efficiency.
• Utilize your expertise in advertising technology to develop cutting-edge, scalable, best in class solutions for our rapidly expanding business.
• Provide detailed, thoughtful and timely marketplace assessments.
• Assessments include customer needs and gaps, competitive assessments, synthesis of external inputs and the development of company specific implications with recommended approaches.
• Own the KPI Dashboard for the product line – including defining measures, setting goals, reporting on progress and recommending tactics to improve KPI’s.
• Meet with clients to solicit direct feedback on products and features.
Ideal candidate would have the following qualifications:
• Excellent management experience to scale a large product team & drive direct impact on the business.
• Proficient in the development of competitive assessments and positioning; product planning and roadmap definition; sales training and presentations.
• Specific domain experience in Ad Tech product management (e.g., trade and cooperative marketing; mobile advertising; online video advertising; display advertising) preferred.
• Deep understanding of online and offline data collection, data onboarding and data management platforms.
• High level of business maturity to represent the company in business partnerships and client discussions
• Bachelors’ degree required with an advanced degree preferred.
Conversant is committed to one simple but truly exciting principle: each person is different and every person matters. This mindset fuels everything we do for our clients and for each other. We do magic for our clients and we have fun doing it. If that sounds like your sort of place, we’d love to hear more from you.
Vice President, Product Priority
Each day, we transform the digital ad world through our cutting-edge technology, bold creative and staggering amount of data. Our industry-leading solutions empower 4,000 clients and counting. We’re constantly taking on the challenge of growth—and we’re looking for talented people to join us. Come be a part of the digital media revolution.
We recognize and reach consumer like no one else.
• Unprecedented amount of data built from anonymized transactional data from more than 400 retailers and over 80 billion online interactions every day across every device.
• 96% matching accuracy dwarfs the industry average of just 50%.
We create the most powerful individualized profiles ever built.
• We track over 1 million online actions per second to build each profile across more than 7,000 dimensions.
• Individualized profiles are most complex profiles ever built.
We bring millions the best message, every time.
• Every day we make over a trillion real-time decisions about billions of interactions.
• Each decision is customized and unique for each person and it’s made in just milliseconds, across 1.1M websites via 6,000 direct publisher integrations and on 173,000+ mobile apps.
See the power of your performance.
• We’ve got the most precise measurement and consumer insights in the industry.
• Your marketing dollars will be spent wisely, as we continuously observe and learn from your campaign to keep the messages compelling.
The industry’s best people deserve great benefits, so you can expect competitive pay, comprehensive health coverage, endless opportunities to advance your career, and a place where you can improve the community you are in.
About this Role
The Vice President Product Priority is responsible for maintaining ongoing status of product management/development, project management and reducing ambiguity for delivery dates and/or scope. You will manage the development and direction of assigned digital product lines including new product and feature enhancement, competitive assessment, messaging, sales training and adoption. You will coordinate with cross-functional teams including sales, account management, marketing, analytics, operations and engineering for sales growth, profitability and client retention. This role works with senior management to resolve resource conflicts and product line strategic direction.
Responsibilities will include:
• The position will set cross functional goals and help to prioritize work and hold cross functional team members accountable to their commitments.
• Define, prioritize and execute a flow of product enhancements and operational improvements designed to enhance revenue and efficiency.
• Utilize your expertise in advertising technology to develop cutting-edge, scalable, best in class solutions for our rapidly expanding business.
• Provide detailed, thoughtful and timely marketplace assessments.
• Assessments include customer needs and gaps, competitive assessments, synthesis of external inputs and the development of company specific implications with recommended approaches.
• Own the KPI Dashboard for the product line – including defining measures, setting goals, reporting on progress and recommending tactics to improve KPI’s.
• Meet with clients to solicit direct feedback on products and features.
Ideal candidate would have the following qualifications:
• Excellent management experience to scale a large product team & drive direct impact on the business.
• Proficient in the development of competitive assessments and positioning; product planning and roadmap definition; sales training and presentations.
• Specific domain experience in Ad Tech product management (e.g., trade and cooperative marketing; mobile advertising; online video advertising; display advertising) preferred.
• Deep understanding of online and offline data collection, data onboarding and data management platforms.
• High level of business maturity to represent the company in business partnerships and client discussions
• Bachelors’ degree required with an advanced degree preferred.
Conversant is committed to one simple but truly exciting principle: each person is different and every person matters. This mindset fuels everything we do for our clients and for each other. We do magic for our clients and we have fun doing it. If that sounds like your sort of place, we’d love to hear more from you.
Conditions of Employment
All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career. From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us.
About Conversant
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world's largest affiliate marketing network - all fueled by a deep understanding of what motivates people to engage, connect and buy. For more information, please visit www.conversantmedia.com
About Epsilon
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.
Alliance Data is an Equal Employment Opportunity employer
Alliance Data participates in E-Verify
For San Francisco Bay Area:
Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance. LI*MP