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Strategy Director
GroupM
New York, NY, United States
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Job Description
GLOBAL STRATEGY DIRECTOR
About MediaCom
As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives, and we are experts at optimizing exactly the right mix of traditional and digital media, along with creating the content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell and Revlon. We are a member of WPP, the largest marketing communications services group in the world.
Inside MediaCom, we’ve established a set of four core behaviors and values that are at the forefront of all we do for our clients and for one another:
Objective of the role
Own and lead the development and implementation of the global strategy for a large technology company. This includes the design of the annual global go-to-market strategy as well as its socialization, promotion and global roll-out across both client and Mediacom organizations. This strategy must also be fully integrated with creative, retail and PR and thus its development requires cross-discipline collaboration.
By nature, this role is strategically sitting at the intersection of global client teams, local Mediacom teams and partner agencies and thus requires leadership, proactivity, collaboration and agility.
Duties and Responsibilities
• Proactively identify global client needs, and unmet (scalable) local market needs to develop opportunity/work stream roadmap
• Lead and build strategic platforms (using local market intelligence) and POVs that can be adopted and adapted around the world
• Issue MC global responses to global guidance to global clients (ensure client buy-in on approach at a global level)
• Work with MC local markets to adapt global guidance, and listen to local market pain points
• Ensure compliance with MC and client guidance
◦ Meet with core markets on regular basis (TBD), provide regular updates to regional leads/local directors (TBD), and escalate issues to global MC leadership (and client leadership) as necessary
◦ Help to address critical issues as they arise
• Develop and maintain critical relationships with senior global clients (TBD) but also develop trusted relationships with critical in-country marketing directors (partnering with local Mediacom teams)
• Develop and maintain relationships with creative agency and other core global teams within the client to ensure alignment of strategic approach.
People Responsibilities
• Collaborative leader – distributed leadership and collaboration, engaging with people of all levels and the ability the lead; coordination across the globe/markets
• May have small direct team or may need to be an individual contributor
Knowledge, Skills and Abilities
• Responsive – ability to jump in and respond to anything from big picture POVs to supply tactical plans/ideas
• Nimble – ability to be flexible and apply 80/20, has some self-driven hustle and sense of urgency
• Embrace ambiguity – deciphers and distils questions and answers
• Proactive
• Service mentality with client & across network; and proactive communications
• Innovation – revisiting/introducing new frameworks, principles, processes on a proactive basis
• Thoughtful – possess a POV across marketing, media, marcom, creative, messaging, etc.
• Business Maturity – ability to sit across the table and be a strategic partner/trusted advisor to senior clients
• Individual Contributor – ability to deliver and high level of accountability
• Follow through
Qualifications and Experience
• Background - Strategy, digital strategy, communications planning, new business/consulting
• Form - Experience delivering actionable strategies
• Approach - Strong leadership qualities, attention to detail and delivery to deadlines.
• Flexibility - The job is global so the candidate must have some flexibility in terms of time and location depending on the task.
• Strong experience in B2C needed. Some B2B experience preferred.
• Experience with non-US market preferred. Asia experience helpful.
• Culture - Be a great example of our company behaviors – know it / push it / share it / do it.
• Style - Must be confident and approachable, helpful and easy to work with.