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Vice President, Media Measurement and Analytics
Edelman Digital
San Francisco, CA, United States
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Description
Edelman Intelligence is the strategic and insights-driven market research arm of Edelman – the world’s largest and most global public relations firm. We are strategic partners and consultants to a wide range of top-tier clients. Our engagements span primary and secondary research, and utilize a full suite of cutting edge tools and methodologies. Our motto is Intelligent Engagement, and our mission is quite simple… we strive to make our client engagements the smartest they can be. Whether it is optimizing a messaging strategy or identifying a target audience, we are committed to engagements that marry creativity + strategy in the world of marketing communications.
Our San Francisco office often engages in client projects relating to tech, consumer, corporate, etc. We are looking for a Vice President specializing in media measurement and analytics that will grow business, manage client engagements, and mentor junior staff. We want someone who brings the right mix of skills as a client relationship builder, research consultant, and project manager.
WHAT WE ARE EXPECTING FROM YOU: ROLE + RESPONSIBILITIES
CLIENT RELATIONSHIP BUILDING: In business, it all starts with relationships. You will:
• Create, build, and nurture relationships with Edelman teams and external clients in the West Coast and beyond to generate new opportunities and build incremental business;
• Fluently speak the languages of communications, marketing, business, and research – and tailor those communications to audiences of all levels of expertise;
• Establish a reputation as a go-to research expert, both within the Edelman network and directly to our clients.
RESEARCH CONSULTANCY: Data doesn’t mean anything on its own – it needs to be collected effectively and communicated effectively. You will:
• Ask the right questions, identify and understand business objectives, and ultimately scope the right research that will have the most impact;
• Provide strategic counsel to clients throughout all stages of the research process;
• Create stories, identify insights, and effectively communicate research results that will drive strategy and enable clients to accomplish their business objectives.
PROJECT MANAGEMENT: It’s not all strategizing – we need someone who can execute. You will:
• Manage complex quantitative and qualitative research from end-to-end, including coordinating execution staff, liaising with analysts in our Research and Innovation Technology Center in Rochester, NY, and overseeing creation of effective research reports;
• Manage measurement and social listening projects at the international scale;
• Lead operational and financial performance of account teams, set timelines and ensure that they are met, and ensure that client requests and incidental events are responded to quickly and appropriately;
• Mentor and manage both direct and indirect reports to ensure that projects are completed – and employee expertise is being developed – effectively.
QUALIFICATIONS:
Minimum of ten years’ experience in market research, public and/or corporate affairs, insights creation, strategy development, or consultation.
You also have demonstrated experience in:
• Various types of research engagements, potentially including:
• Corporate reputation;
• Highly curated media monitoring;
• Thought leadership;
• Measurement and optimization;
• Brand positioning.
• Quantitative research, potentially including:
• Media analysis;
• Automated dashboard development and reporting;
• Knowledge of social media publishing & listening tools;
• Digital analytics.
• Qualitative research, potentially including:
• Landscape analysis;
• Fact-finding research
• Relationship building, business development, and client management;
• Effective synthesis and communication of research insights;
• Fluency in the language of marketing, public affairs, branding, communications, and general business strategy;
• Project management skills, including time and financial oversight;
• Project scoping and pricing;
• Managing and mentoring direct and indirect reports.
AND IN TURN, WHAT YOU CAN EXPECT FROM US:
For the right candidate, we are offering a fun, challenging and fast paced work environment that is fueled by both analytical thinking and creativity. An entrepreneurial atmosphere were employees are given autonomy responsibility to grow the book of business.