This job has expired, please see additional jobs below
Associate Director, Branded Content
GroupM
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
About MediaCom
As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives, and we are experts at optimizing exactly the right mix of traditional and digital media, along with creating the content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell and Revlon. We are a member of WPP, the largest marketing communications services group in the world.
Inside MediaCom, we’ve established a set of four core behaviors and values that are at the forefront of all we do for our clients and for one another:
About MediaCom Beyond Advertising
MediaCom Beyond Advertising (MBA) is a pioneering team of 700+ creators, writers, producers and coders who live, breathe and sleep consumers and culture. The MBA’s job is to create content that moves people. Content that connects with the heart and the mind. Content that transforms brand and product messages into experiences that are memorable and motivating. And to do all that, MBA offers end-to-end delivery: ideation, creation, production, distribution and measurement. Regardless of platform, we are experts in creating astounding content that connects with consumers. Plenty of people talk about branded content, but no one does it better.
Objectives of the Role
MBA is looking for a highly creative, whip-smart storyteller who can come up with amazing ideas and turn them into even more amazing content. You will be tuned into what your clients need and want, and then you’ll pitch them on ideas that go just a bit farther: content that will make your clients famous and will have everyone else saying, “I wish I’d done that.” You can do all that, by the way, because you eat culture for breakfast and are always first in the office to have heard, seen or experienced the latest whatever. You know every platform and are happiest when you are brainstorming and selling in content ideas that make you feel like you are doing great things for great brands – because you are.
Duties and Responsibilities
• Generate and contribute new ideas and marketing solutions to drive fame and strong business performance for both current and prospective clients.
• Partner with clients and senior account stakeholders cross functionally – including media planning, TV & digital investment, strategy team members – to collaborate and develop creative concepts against a client’s marketing objectives
◦ Work solo or in a group to develop strategically-sound creative concepts in answer to briefs.
◦ Articulate your ideas by bringing concepts to life for internal and client review.
◦ Present and advocate for the work in meetings
◦ Lead assigned creative and branded content campaigns from the creative side
◦ Collaborate with internal and external stakeholders to execute integrated marketing programs
◦ Keep abreast of best-in-class creative excellence and innovations in culture.
• Manage and mentor junior staff members
Skills & Behaviors
• Ability to distinguish the difference between a big idea platform and underlying tactics.
• Ability to manage multiple tasks, prioritize effectively, and meet deadlines and goals
• Ability to work independently and be proactive, work effectively as part of a local team
• Resilient; ability to work in a fast paced environment and navigate through a complex organization.
• Experience interfacing with senior level clients.
• Strong presentation skills and ability to ‘sell’ your ideas.
• Willing to learn from others at all levels.
• Master of the creative process and your craft.
• Ability to ‘tell a story’ and develop a narrative.
• Possess an insatiable curiosity and passion for culture and marketing.
• Continues to push the envelope and believes that “good” is not good enough.
• Is accountable for the work product.
• Supports and inspires those around you.
Qualifications and Experience
• 6-10 years of experience as a senior level creative at an agency, a media owner or culture-creating consumer brand
• Experience creating engaging content for print, mobile, web and video
• Direct experience conceiving, selling and producing award-winning integrated marketing campaigns, inclusive of short-form and long-form content, digital advertising, social media activation and offline experiences
• Must have a portfolio that can be presented to the Hiring Manager upon request.
EOE/M/F/D/V