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Associate Director, Digital
OMD
New York, NY, United States
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Description
The Associate Director of Strategy’s role is to provide the highest level of media leadership on a client’s business. This involves having an expertise in all digital media principles and applying them to a client’s business. A successful Associate Director of Strategy must be an effective communicator and possess the ability to both work and lead a group in a team environment. The Associate Director of Strategy, Digital must lead and foster a strong level of integration among all groups within OMD and partner Agencies.
Management:
• Responsible for communicating with management on account and group status in a professional manner befitting a senior level team member
• Responsible for facilitating each team member’s development
• Manage solid client relationships
• Supervise strategy development, implementation and maintenance of media plans
• Negotiate Terms and Conditions in terms of business points and bring to General Counsel if any legal points are up for question
• Ensure that the client and client team have a sophisticated understanding of media
• Manage the flow of client media-related issues. Create solutions and resolve problems
• Interview applicants for junior-level positions
Media Strategy:
Insights
• Integrate Checkmate strategic planning philosophy into communication plan development
• Seek opportunities to explore the Checkmate process and train staff in its use
• Develop planning objectives and strategies that coincide with the client’s marketing direction
• Challenge the team to discover and articulate insights (not just facts)
• Continually seek a consumer-centric view in all strategic thinking
• Give time and consideration to specific client’s competitive situation, market situation (Stock Price, Trends, P:E), internal client situations
• Contribute insightful articles to OMD Digital newsletter on a monthly basis
Ideas
• Manage implementation of integrating offerings and tools
• Identify opportunities for cross-platform deals, when appropriate
• Provide point-of-view on various media in the marketplace
• Develop creative, innovative approaches to strategically reaching the target consumer
• Analyze competitive activity in the marketplace
Results
• Grow relationships with mid-level to senior clients to become the single most trusted resource for Digital Media Marketplace information
• Contact client on a weekly basis with valued insight or casual update to enhance relationship
• Sell media plans to clients and up-sell/cross-sell OMD Digital/OMD/Omnicom services
• Assess media performance to determine the extent to which the original objectives and strategies were met
• Insure that plans are given to Budget Coordinator on a monthly basis for macro-view
Maintenance:
• Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
• Insure that all clients financials are reconciled
• Insure that timesheets of Strategists reflect reality
• Insure that the OMD Digital Planning Process is followed
Media Expertise:
• Meet with media sales executives and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business and foster strong relationships between OMD and the marketplace
• Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact a client’s business
• Continually learn and gain expertise in new technologies and share that knowledge throughout the team
Knowledge/Expertise:
• Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
• A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies
• An understanding of the client’s industry and environment within which he operates
Skills/Abilities:
• Ability to train and inspire team
• Ability to foster a strong, cohesive working team
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
• Ability to use alternative analytical approaches to solve media problems
• Ability to think in a non-linear fashion
• Ability to effectively handle personnel issues
• Ability to write clearly and concisely and present orally in an articulate and confident manner
• Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf
• Ability to articulate objectives, opportunities and techniques