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Associate Director, Video Partnerships
Initiative
New York, NY, United States
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Position Summary
The Associate Director, Video Partnerships is a high-level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves strong knowledge of the video space and available media research and systems, ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director is an expert on client’s business, and within the agency.
Essential Functions
• Client
◦ Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
◦ Interact positively with clients to gain their trust and demonstrate value
◦ Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business
• Internal
◦ Ability to work in a team environment that promotes collaboration
◦ Accountable for video plan output timeliness, accuracy, and overall excellence
◦ Instrumental in managing client’s media investment; responsible for smooth running of day-to-day activities
◦ Direct staff in the day-to-day activities of their group(s)
◦ Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development
◦ Primary contact for Strategy, Comms Design and Analytics groups
◦ Inspire while leading by example in developing, motivating, mentoring and coaching their team
◦ Ensure that all direct reports master the skills and organizational savvy required for advancement
◦ Adept at communicating effectively across all levels
◦ Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
◦ Develop processes and manage team to ensure superior in-flight stewardship, optimization, delivery and (cross-platform) post-analysis – but also able to free up more time for creative approaches to each client’s business
◦ Resolve major issues with media partners
◦ Prepare and deliver proposals to various audiences
• Commercial
◦ Provide Partnerships support for various New Business pitches including costs exercises
◦ Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
◦ Support MAGNA aggregate negotiations across appropriate channels
Qualifications
Education:
• Bachelor's degree in related field or equivalent work experience
Work Experience:
• 6+ years relevant experience including 3+ years supervisory experience required
Skills:
• National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
• Experience writing and delivering presentations
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
• Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Able to successfully manage multiple full service accounts
• Solid understanding of media data sources in terms of what is measured, the method, and information reported
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
• Knowledge of all media types
• Solid understanding of research tools
• Strong organizational, interpersonal, and managerial skills
• Knowledge of buying, planning, client presentation and reporting
• Superior written and verbal communication and presentation skills
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Superior analytical abilities and quantitative skills, including math proficiency
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
About Us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of four central “craft centers” – Client Advice and Management, Strategy, Communications Design and Partnerships.