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Director, Print Partnerships
Initiative
New York, NY, United States
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Position Summary
The Director, Print Partnerships oversees the Partnerships strategy, go to market approach and team for all Print offerings. The Director, Print Partnerships is the senior client team specialist role at Initiative, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Strategy, Planning and Analytics to create Partner recommendations that deliver on client strategic goals and business objectives.
Essential Functions
• Client
◦ Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
◦ Maintain, develop and grow relationships with appropriate client level contacts
◦ Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
◦ Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
◦ Bring forward new ideas and opportunities to move your client’s business forward
◦ Serve as Print marketplace landscape experts internally and with clients
• Internal
◦ Promote an open working environment where opinions, views and ideas can be shared
◦ Oversee the development of go to market strategy, recommendations and POVs
◦ Manage the execution of all media negotiations for all Print channels
◦ Develop the staff through performance management and giving consistent feedback, while helping them work toward their professional goals
◦ Maintain and grow key marketplace relationships, including senior-level media owner and content development contacts
◦ Acts as lead for agency negotiations
◦ Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
◦ Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
◦ Responsible to ensure marketing direction and advertising strategy is provided, thorough and clearly understood by the entire team
◦ Arrange media days and partner briefings
◦ Provide accurate spend projections for internal reporting
◦ Identify and collaborate with media partners to develop promotional and other amplification opportunities to enhance each investment
◦ Identify and present new and emerging partners and opportunities in the marketplace
◦ Develop planning costs
• Commercial
◦ Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives
◦ Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB
◦ Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
◦ Support MAGNA aggregate negotiations
• New Business
◦ Participate in new business development and presentations
◦ Prepare RFP responses
◦ Develop costs for pricing exercises
Qualifications
Education:
• Bachelor degree in related field or equivalent work experience
Work Experience:
• 8-10 years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry.
• 4+ years successful management of a staff
Skills:
• Proven superior customer service skills
• Demonstrated and proven leadership in Network and the Media business
• Proven ability to approach obstacles with creativity and resolve
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
• Able to successfully manage multiple full service accounts
• Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
• Complete knowledge of all media types
• Strong organizational, interpersonal, and managerial skills
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Superior analytical abilities and quantitative skills, including math proficiency
• Ability to effectively utilize media research and reporting resources
About Us
Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients’ business challenges: Fast, Brave, Decisive and Simple (FBDS). Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviors.
Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative’s comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.