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Senior Vice President Consumer Technology
FleishmanHillard
San Francisco, CA, United States
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Position Overview and Responsibilities
FleishmanHillard, a leading global communications agency, has an immediate opening for a hands-on, self-starting Senior Vice President to join our San Francisco consumer practice. This position provides a fantastic opportunity for a passionate communications professional with deep consumer experience to work with and manage dynamic, high-performing teams on brand-building, consumer media campaigns, and content creation on behalf of our global clients.
As one of the largest full-service agencies in the bay area, FleishmanHillard San Francisco practice groups include Consumer Brand Marketing, Corporate Reputation and Social Responsibility, Healthcare, Technology, and Social + Creative Communications. In addition, FH’s West Coast Research + Analytics capabilities are housed in San Francisco. Clients include FitBit, AT&T, EA, Genentech, Kaiser Permanente, Bayer, Plantronics, Levis, and many more.
FleishmanHillard is a collaborative environment that values talented, creative people who like to work with others. More than 90 percent of FH clients work with teams from more than one geographic location, and across multiple practice offerings.
Responsibilities include:
• Serve as a key member of the agency account leadership team for a global brand, and lead and manage a multi-office agency team on program execution.
• As a strategic counselor, the candidate will serve as a day-to-day client contact, and manage work streams and teams on program execution, including material development and oversight as well as project and account management.
• Develop and manage integrated communications programs that encompass media and influencer relations, digital communications, social media strategy and mobile marketing.
• Review/assess industry trends to identify opportunities to inject FH’s clients into current news cycles; drive story idea development, work closely with traditional and online media to shape and control communications that are in line with overall account objectives.
• Generate incremental business opportunities with clients by taking a broad view of the entire communications mix, and offering strategic recommendations to drive innovative and award-winning integrated communications programs.
• Manage budgets and key engagements for an established and well-known client base, forecasting revenue and expenses accurately and making decisions to assure accounts run effectively and efficiently.
Qualifications
• 10+ years of demonstrably significant and successful experience in creating and leading impactful, comprehensive consumer campaigns that integrate all facets of the marketing and communications mix. Agency experience is a must and in-house experience, particularly in a consumer or consumer tech environment, is a plus.
• Strong strategic thinker, with an ability to lead the development of programs for clients and the office that are distinctive, relevant, creative, and measurable.
• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Candidate should have experience building relationships and working with diverse stakeholders effectively.
• Solid team leadership and team-building experience is necessary, including management of local teams and distributed account teams. A strong team orientation is critical based on the collaborative culture of the office and FleishmanHillard.
• Experience managing accounts for effectiveness and profitability, including establishing meaningful metrics and scorecards for gauging program effectiveness, and overseeing the development and management of budgets, team structure and client reporting.
• Advanced knowledge of top-tier consumer, business and trade media, and well-developed skills in building and maintaining traditional and digital media relationships. A demonstrated hands-on media approach is required.
• Ability to communicate clearly and persuasively, draw conclusions, make recommendations, establish reasonable timelines and areas of responsibility, anticipate costs, and identify measures of success.
• Track record of leading efforts for and winning new business – either through the incremental growth of current clients or participation in large- and small-scale new business efforts.
• Ability to develop and generate strategic, comprehensive communications plans that apply creative strategy and tactics that use a variety of communication channels, including digital (e-mail, social media, blogs, and employee intranet), executive memos, video, and FAQs.
• Excellent writing abilities with experience with corporate (B2B), executive (C-Suite) and brand (consumer) communications.
• Experience working directly with senior level clients on day-to-day activities.
• Energetic self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities.
• Entrepreneurial spirit and willingness to work as a part of a team in the development of client and new business programs and presentations.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2016; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and eight specialist agencies in public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
FleishmanHillard is committed to equal employment opportunity and affirmative action. FleishmanHillard does not discriminate in any aspect of employment on the basis of race, color, religion, national origin, ancestry, gender, sexual orientation, gender identity and/or expression, age, veteran status, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where
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