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Marketing Science Associate Director
Critical Mass
New York, NY, United States
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We are an experience design agency with a relentless focus on the customer.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience design process. We do this to create experiences that are simpler, more useful, entertaining, and convenient. Our mission is to in some way change their lives for the better.
Today we’re 950 people in 12 offices on 4 continents.
We are thinkers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter what our discipline is or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
MARKETING SCIENCE ASSOCIATE DIRECTOR
A client consultant and subject matter expert in all aspects of empirical practice, the Associate Director (AD) works closely with agency colleagues to identify, prioritize and address clients’ business needs. This requires solid knowledge of all five sub-disciplines (tracking and measurement, data visualization, testing and evaluation, data integration and statistical modeling), and deep expertise in at least one of these with solid contribution two others. ADs are expected to develop deep understanding of clients’ categories and to work closely with others to craft custom data practice for their clients. They are responsible for identifying, prioritizing and delivering on opportunities to grow clients’ businesses. The AD also supervises and develops a team of analysts. This includes management of their work priorities, timelines, deliverables and training. Associate directors are responsible for exposing analysts to all Marketing Science sub-disciplines and developing expertise as appropriate for team development and client needs.
Responsibilities:
• Expert understanding of data, data management, data infrastructure and marketing applications of same
• Excellent written and oral communication and presentation skills including the ability to communicate complex technical concepts to non-technical audiences
• Proven team and project management skills including training and staff development
• Clear understanding of the role of empirical practice in digital experience design and optimization
• Consistent track record of timely delivery including complex projects involving multiple stages, components and contributors
• Expertise in creative problem solving, process improvement and methodological design
Requirements:
• Agency Ambassadorship – wave the CM flag – get us noticed
• Assertiveness & Proactivity – don’t be a wallflower – speak up, step in get your voice in the room
• Business Development – identify opportunities – make connections – build new business
• Client Management – have the tough conversation – protect the team
• Creative Solution Design – bring together an approach that hasn’t existed before
• Discipline Development – build the path for the future of Marketing Science – decide what’s next
• Strategic Contribution – figure out the next big play for the client and the agency – think bigger
• Thought Leadership – figure out the next big play for the discipline – build our competitive advantage