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Reprise - Associate Director, SEM
Initiative
New York, NY, United States
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Position Summary
Reprise is seeking an SEM Associate Director (AD) eager to challenge the digital norms, create industry leading campaign strategy and is ready to lead the team that won the 2016 OMMA Best SEM Campaign Award.
You are an expert in SEM marketing. You puzzle over new data sets, new signals and metrics. You enjoy brainstorming new ideas and reviewing data with serious rigor.
Your responsibilities include building and growing strong client relationships, providing strategic direction to the account teams, ensuring the health of SEM accounts, scoping projects and developing staff.
Essential Functions
• Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for Reprise
• Master, identify and communicate trends in search and client industries
• Be the trusted advisor to search team, with demonstrated ability to lead the team relationship, across all levels
• Establish current and long term goals and objectives for responsible accounts, subject to approval by the Director and/or Group Director
• Manage the overall day to day activity of managers and liaises with strategists to ensure key strategies and vision are deployed
• Oversight of recommendations for division of budget - accounting for media spend, agency fees, tracking fees, etc
• Create and present case studies, POVs, etc
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation
• Display management skills, and lead day-to-day aspects of the search team
• Experience analyzing multi-touch attribution reports
• Express differences on Media Metrics
• Show critical thinking & problem solving on a daily basis
• Lead discussions on attribution, audiences and intent internally and externally
• Clear POV on value of mobile vs desktop
• Clear POV on the future of Search
Leadership Expectations
• Responsible for management of direct reports as well as overall development and success of the team
• Lead, develop and manage staff. Offer guidance support, direction and provide development opportunities
• Ensure team has received all tools and training to excel in their roles. This includes but is not limited to deal math, sales techniques and excel
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity and challenges for staff, maintaining positive morale, partnering with HR and Business Leads on supporting organizational objectives
• Cascades information and empowers the team to action
Qualifications
Education:
• Bachelor's degree required
• Concentration in Marketing or a related field is preferable
Work Experience:
• 5+ years of experience with within an agency environment required
• 3+ years managerial experience preferred
Skills:
• Advanced/Cutting Edge knowledge of Google, Yahoo & Bing
• Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or Doubleclick
• Polished presence and presentations skills (presentation will be required)
• Excellent writing skills with an attention to detail
• Mastery of Microsoft Excel is required
• Working knowledge of Word, and PowerPoint
• Ability to multitask and handle other duties as assigned
About Us
Reprise Media is a full-service Paid Search and SEO agency. Reprise delivers leading-edge service and strategy for 60+ clients, including Fiat/Chrysler, Hershey’s, Coke, Merck, the US Government and Nationwide. This is done by following one simple motto: Adopt. Engage. Transform.