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Key Account Director- Consumer
GfK
London Canary Wharf, , United Kingdom
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We are currently seeking a senior commercially focused professional with a proven track record of insight consulting, client engagement and management within Consumer Goods markets either when representing a Market Research agency or when promoting a Consulting solution to further grow our presence in this sector and maintain our standing as a Market Research leader to multi-national, final product clients in FMCG, CPG-enabling us to provide a full range of insight and studies on consumer usage, attitudes, moods and confidence.
The Senior Commercial Engagement Manager will take a leading role in strengthening GfK's position in the global Consumer Goods space through pro-actively sourcing and securing new clients, developing revenue streams from existing partners via the commercialisation of solutions and effectively communicating our full range of products and services to meet client brief in this industry alignment.
Key tasks & responsibilities:
• Use knowledge of the issues and challenges facing the consumer/shopper sector to identify opportunities and create dialogue
• Pro-actively developing opportunities, seeing them through to pitch and commission
• Ensuring opportunities with existing clients are optimised by cross-selling across the whole GfK Product & Solutions portfolio
• Supporting business development activities within the team, drawing on the expertise of the Product & Solution Groups, Logistics and other relevant areas of expertise (e.g. Global Account Directors, Marketing Science etc)
• Contribute to the long-term development of commercial strategy for the Consumer sector
Key Individual Responsibilities
• Delivering budgeted revenues.
• Supporting Industry leads with commercial expertise for pitches etc
• Helping in the development of the Industry strategy
• Supporting local marketing initiatives for the Industry
• Working with the GfK Product & Solution portfolio with clients and identifying the need for client-specific products/solutions
Requirements
Competencies:
Proven track record in developing and seeking out new business opportunities
Sound knowledge of the issues and challenges facing the FMCG sector
Competent research background across innovation, brand and digital
Strong pitch and proposal writing skills
A sound knowledge of the issues and challenges facing the Media and Entertainment sector, particularly around global digital platform providers
A team player, who is comfortable working closely with other seniors in the team, but is also willing and able to work autonomously and establish their own priorities and objectives
Comfortable working across teams, bringing together people from different areas of the business
MRS membership/qualifications would be advantageous
About us
Having choices is what makes life exciting. Make your choice today and take your future into your own hands. We value skills and talents, and will support your development within our international teams. GfK makes your choice easy as we offer an exciting work environment that brings people together and encourages an entrepreneurial and innovative spirit. As a trusted leader in market research present in over 100 countries, we know what makes consumers’ hearts beat—globally and locally. We work on projects for successful companies in virtually every major industry.