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Director of Marketing
GroupM
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Job Title: Director of Marketing
Reporting To: Chief Marketing Officer
Department: Marketing
Group/Level: Director
Location: New York
Objectives of the Role:
Leads the planning, development and implementation of MediaCom USA marketing strategies, communications and public relations activities.
Business Responsibilities:
• Lead the creation and implementation of marketing activities that enhance the image and position of MediaCom USA among relevant stakeholders, including current and prospective clients, staff, press, the agency network, and prospects and influencers in the marketplace
• Provide strategic leadership for MediaCom USA and act as visible and central figure within agency and among senior leadership
• Develop, deliver and activate yearly marketing plan, positioning and branding for MediaCom USA
• Independently establish and maintain relationships with key stakeholders, including clients, press, partners and colleagues
• Independently identify, develop and execute opportunities to showcase thought leadership of MediaCom USA
• Align marketing initiatives against business objectives, tying content strategy directly to new business targets, and activate against company mission and values
• Ensure that messages are distributed across all appropriate communications platforms, which may include internal e-mail, outside press, intranet, website, mobile and other digital channels
• Work alongside global marketing team to ensure best-in-class work network-wide and proper local implementation; drive market POV against global initiatives
• Oversee all PR activities, including press announcements, conference appearances, presentations, expert sourcing, press relations and journalist outreach
• Manage relationship with external PR consultancy, including weekly status calls, daily correspondence and coordination, distribution and approval process for press releases, and strategic oversight
• Drive and amplify MediaCom presence at industry events and conferences (e.g. CES, Cannes International Festival of Creativity, Advertising Week) with full brand experience including programming, logistics, client hospitality, branding and promotion
• Oversee all MediaCom US awards entries and activities, including identification of top campaign/individual candidates, writing and coordination of submissions, production of assets, and jury placements
• Manage all intra-agency communication and external outreach, including approvals and distribution
• Write and produce marketing content, including thought leadership pieces, advertisements, blog posts and more; oversee creative production of visual assets (e.g. posters, ads, videos, etc.)
• Identify relevant industry partners (e.g. AWNY, The CMO Club) and develop beneficial relationships/sponsorships against marketing and business goals
• Ensure cost-efficiency for marketing initiatives via comparison, negotiation and strategic bartering
• Provide marketing leadership for business development efforts, including ideation, strategy and creation/development of content and marketing collateral for pitching and prospect
• Identify new distribution channels while overseeing current MediaCom USA owned properties (e.g. website, social channels), including building, editing, providing content, optimizing and updating
• Demonstrate agency digital capability through innovative distribution and presentation methods and materials
• Develop opportunities to recognize and promote client brands and individuals for industry recognition
• Identify and develop measurement and analysis opportunities for marketing efforts
• Ensure constant communication across senior leadership and client teams
• Provide marketing support and leadership to human resources, office services, specialist divisions and account teams, as needed
• Partner with head of internal comms to develop agency culture activities and promote a connected community via special events, partnerships, programming, cause-related opportunities and communications (e.g. MediaCom in the News, monthly newsletter)
• Ensure physical office space and all marketing and external materials reflect brand values and imagery
• Manage studio production of collateral materials, including posters, signs and brochures
• Ensure consistency of corporate messaging across departments and provide writing or editing assistance
• Facilitate sharing of work across client teams and agency offices
• Day-to-day prioritization of work flow while communication requirements and project status to team members
• Create and maintain timelines, ensuring projects are tracking to their assigned deadlines
• Provide updates of ongoing projects for status reports
• Develop best practices for marketing processes while identifying process issues and solutions
People Responsibilities:
• Directly manage at least one marketing associate/analyst
• Manage studio staff and freelancers against marketing projects
• Use negotiating and influence skills to partner with staff across the agency (and across geographies) to accomplish tasks
• Manage external marketing partnerships including PR consultancy, clients, media owners, vendors and press
Skills and Behaviors:
• Self-motivated, strategic thinker who independently meets challenges with solution-oriented consideration
• Strong and confident leader who can inspire and drive others to succeed
• Exceptional verbal and written communication skills
• Ability to manage multiple projects at a time
• Ability to develop and maintain relationships with key stakeholders and partners and identify relevant and beneficial opportunities
• High energy with strong creative, leadership and organizational skills
• Excellent judgment in terms of prioritizing and manage working processes to accomplish tasks on time and at an exceptional level
• A demonstrated ability to work under pressure, within tight deadlines
• Ability to work independently and within a team setting
• Computer proficient
• Excellent interpersonal and managerial skills
• Familiarity and knowledge of web/digital trends including social media
• Familiarity and knowledge of key brand/agency news, structures, organizations and individuals
Key Performance Indicators:
• On-time delivery and quality of completed tasks, as assigned
• Quality of relationships up, down and across the agency, as reflected in 360°
• Delivery against objectives specified in marketing plan as agreed with CEO, manager and other senior leadership (e.g. quality and quantity of press mentions and placements, quality and quantity of award wins)
• Ability to amplify current activities and develop new marketing opportunities
• Ability to coach, grow and guide marketing associate (with specific deliverables specified with manager)
• Ability to manage external vendors to the highest quality of on-time work
Qualifications and other relevant information:
• College degree in marketing, communications or related subject
• 4-7 years prior marketing-related experience
• Knowledge of media industry important, experience in industry not required